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ResearchGreen and Sustainable Marketing, Communications, and Reporting
Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying "green" as a component of their value proposition.
- The apparel company's groundbreaking report offers a roadmap on assessing the eco-impacts of any company's supply chain.
- The apparel company has continued its sustainability leadership with the publication of a detailed look at the environmental impacts of its supply chain, which totaled US$191 million in 2010.
- Innovations -- even ones leading to the most sustainable products of their fields, like Cascades' new Moka recycled TP -- sometimes fail not because of any inherent fault of their own, but...
- The car rental firm today unveiled a three-pronged platform for strategic growth and sustainability, focused on smart mobility, low-carbon transportation, and community-focused philanthropy.
- When Molson Coors and SABMiller created the MillerCoors joint venture, one unexpected challenges was how to coordinate two busy sustainability programs, and at the same time bring them to the next......
- Lots of firms have acknowledged the importance of managing their environmental impacts. Some have taken first steps toward actually reducing those impacts. But the biggest hurdle remains: Managing......
- A new study suggests that companies that publish press releases on their carbon footprints -- and their efforts to shrink those footprints -- see a boost in share value in the days after...
- After 10 months as the leader of the group, Nixon is moving on, while the Consortium leans on McKinsey and its board to move the organization forward.
- The CDP's brand-new 2012 supply chain report tracks the impressive economic savings that companies that manage their scope 3 emissions are earning -- but also highlights how few companies are...
- Perhaps the best trend in sustainable business is how major green milestones -- ranging from LEED Platinum buildings to zero-waste facilities -- have become so commonplace as to be not "news....
- The supermarket is 'reviewing options' about its use of Carbon Trust carbon labeling following a disappointing take-up of carbon labelling by other retailers.
- At the GreenBiz Forum in New York City, E&Y offered a preview of the results of a recent survey of trends in sustainability reporting from 24 different sectors....
- Event organizers can now report on sustainability issues like impacts on communities, natural environments, and local and global economies, a move that aims to speed adoption of green meetings, and...
- Brent Schulkin, the CEO of the startup that aims to harness individuals into a force for good, talks about the power of consumer action and why the stick isn't as effective as the carrot for......
- As part of our ongoing look at 2012 sustainability trends, we examine the trend of gamification for good. Will it work to move the sustainability needle forward, or will we be saying "Game Over...
- The CEO of the "gaming for good" site talks about the rapid growth of the world's largest consumer-facing sustainability platform, getting businesses to see the value in recycling, and...
- A company whose products and business model are based on non-traditional thinking requires an equally non-traditional marketing strategy. Organic Valley's Theresa Marquez tells the GreenBiz Forum......
- Recyclebank will be using Badgeville's gamification platform to increase engagement with members who are rewarded for green behavior. ...
- In recent years, companies' partnerships with their many stakeholders -- particularly nonprofit groups -- have gone from a model of 'thoughtful consideration' to active partnerships. Here...
- By replacing their internal-combustion 'fingerprints' with electric or hybrid drivetrains built in partnership with other companies, some worry that automakers will lose their unique identity...
Featured Resources
VERGE cities aren't just smarter -- they are more efficient, cleaner, safer, and more......
The apparel company's groundbreaking report offers a roadmap on assessing the eco-...- The latest edition of the ranking of IT companies' efforts to reduce their own energy......
- San Francisco Mayor Ed Lee opens the 2012 GreenBiz Forum by talking about how the city is......
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
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