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Audio Joel Makower
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According to author Diane MacEachern, women hold the upper hand in the majority of business and consumer purchasing decisions, and as a result can play a big role in growing the green economy. GreenBiz.com editor Joel Makower spoke with MacEachern about her new book, "The Big Green Purse."
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In this interview with Denise Waggoner, the vice president of creative research at Getty Images, Joel Makower finds out what colors and images make consumers think green -- and that not all shades of green are created equal.
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For 25 years, the co-founder and "CE-Yo" of Stonyfield Farms, has shown that making yogurt doesn't necessarily require the same old culture. GreenBiz executive editor Joel Makower talked with Hirshberg recently about his new book and how corporations can bring out positive global change.
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A new report from Avastone set out to discover just what the secret to success is for corporations moving toward sustainability. GreenBiz's Joel Makower sat down with Cynthia McEwen to discuss how mindsets are as important to a successful strategy as overall systems and activities.
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According to a new report by TerraChoice Environmental Marketing, nearly every green product on the market is making claims that are either inaccurate, inappropriate, or unsubstantiated. Is this greenwash or just plain sloppiness? Joel Makower spoke with Scot Case of TerraChoice to find out.
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Ron Jarvis, Home Depot's vice president of Environmental Innovations, sat down with GreenBiz's Joel Makower to discuss the progress made and lessons learned during the first half-year of the retail giant's project to promote eco-friendly products.
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An in-depth, behind the scenes look at how Big Blue developed its Big Green Innovations project, where the company thinks its ambitions will take it, and how it will shape the future of technology.
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