Kevin Moss

Kevin Moss has responsibility for implementation of BT's Corporate Social Responsibility (CSR) strategy for BT in North America and maintains a blog at www.csrperspective.com/a>

As a 13-year resident of the USA, but hailing from the UK, Kevin Moss brings a trans-Atlantic perspective. He has responsibility for implementation of BT's corporate responsibility strategy in North America. The role covers environment, climate change impact, community investment and sustainable business practice. His previous roles have included product management, product strategy, corporate strategy and commercial and contract management in the ICT industry. Kevin maintains a blog "CSR Perspective" with his views and observations on a broad range of corporate responsibility issues at www.csrperspective.com

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Blog

The Flip Side of the Sustainability Question: Should We Pick Our Customers?
By Kevin Moss, July 30, 2009
In the media, PR and advertising world, plenty of companies refuse to take business from specific sectors that they do not favor (usually the traditional "sin" sectors) and especially with regard...
Should Businesses Invest in Renewables While the Rules are Shifting?
By Kevin Moss, March 31, 2009
These can be a tough times for businesses that have been first movers. What happens when rules change, and what seemed like the right decision at the time suddenly looks less so going into the...
What About the Skeptics?
By Kevin Moss, December 17, 2008
No one has to tell you climate change is real, but what about the disbelievers? Think they're not important? Think again, says Kevin Moss, who writes on why it's essential not to write off the...
Business Solutions in a Tough -- but Still Green -- Economy
By Kevin Moss, October 26, 2008
Cynics say that corporate sustainability strategies are all very well when times are good. But, they ask, how long will firms continue these policies now that the financial downturn affecting us...
The Expansion of Materiality in CSR Operations
By Kevin Moss, November 12, 2007
Most companies have spent the time and effort to determine what information is material to their shareholders. But as companies take steps to go green, redefining materiality to include other...

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