Stephen Linaweaver

Stephen Linaweaver is an associate principal at GreenOrder, an LRN Advisory Group. GreenOrder is a strategy and management consulting firm that helps companies achieve competitive advantage through environmental innovation.

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Redesigning the World for a User-Friendly Future
By Stephen Linaweaver, July 27, 2011
At the VERGE conference last month, all manner of transformative, distruptive technologies were under discussion and on display -- but they'll remain just out of reach until we overcome our......
5 Ways Responsible Companies Can Avoid the 90-Day Mentality
By Stephen Linaweaver, June 20, 2011
When it comes to truly embedding sustainability into a large company, CEOs often are forced into a 90-day mentality because of the pressure to meet quarterly expectations....
What Fed Chair's First News Conference Means for Sustainability
By Stephen Linaweaver, April 26, 2011
Senior executives who do not engage in public discourse about their companies' sustainability efforts should take a lesson from Federal Reserve Chairman Ben Bernanke....
How Corporate Lawyers Can Change the Future of Green Business
By Stephen Linaweaver, December 13, 2010
A little-known California bill drafted by lawyers working pro bono could transform the structure for corporations, enabling them to place environmental and social responsibility concerns on par......
La Nouvelle Normale: Embracing Sustainability in the Next Economy
By Stephen Linaweaver, November 22, 2010
If we are facing a decade-long recovery from the Great Recession, it's time to dig in and look for real fixes instead of short-term patches, and green investments fit the bill perfectly....
Four Metrics for Gauging True Economic Recovery
By Stephen Linaweaver, November 19, 2010
Although economists and the media tend to pick big, bold numbers like job creation to measure the state of the economy, there are more telling indicators -- and what they're telling us isn't good......
Inside the 'Growthless, Jobless Recovery'
By Stephen Linaweaver, November 18, 2010
Last year, I made three predictions about what our economic recovery would look like, and why. Now it's time to take the measure of what The Next Economy will look like, and how it will impact......
An Open Letter to Texas: Don't Mess with California
By Stephen Linaweaver, September 08, 2010
Two Texas oil companies have come traipsing into California politics by funding a multimillion-dollar effort to suspend the state's landmark climate legislation, AB 32. The tactic has inspired......
Fighting Climate Change with a 'Stuff Tax'
By Stephen Linaweaver, June 25, 2010
The U.S. faces three systemic, growing, 21st century challenges: a huge deficit, high unemployment and climate change. But there is a way out of this. Why not tax consumption, instead of......
The Unintended Consequences of Corporate Transparency
By Stephen Linaweaver, March 05, 2010
The final installment of our three-part series on transparency explores how organizations must walk the line between an unhealthy and unsustainable obsessions with quarterly earnings results and......