Adele Peters

Adele Peters manages the Sustainable Products and Solutions Program at Haas School of Business's Center for Responsible Business, where she supports research and development of innovative solutions to sustainability challenges.

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Using Gamification to Make the World a Better Place
By Adele Peters, July 03, 2011
From the 'Prius Effect' to Farmville, the way we interact with technology can be a force for positive environmental change, and -- if done well -- can help companies build loyalty and revenues....
What's Behind the Big Sustainability Push at Unilever
By Adele Peters, June 29, 2011
The VP of sustainability at the consumer-goods giant talks about the power of collaboration, the difficulty of changing individuals' behavior, and why Americans in the shower is one of the biggest......
What's in a Name? Rethinking 'Sustainable Consumption'
By Adele Peters, January 26, 2011
Consumption has long been a dirty word for environmentalists. As the term "sustainable consumption" spreads throughout the business world, it might be time to question whether this part......