Anna Clark

Anna Clark is president of EarthPeople, a consulting firm that helps companies of all sizes save money and bolster their brand through the leading-edge principle of sustainability. She is the author of Green, American Style, a book that explores how businesses and individuals are using innovative methods to save money while reducing their environmental impacts.

Anna Clark is president of EarthPeople, a consulting firm that helps companies of all sizes save money and bolster their brand through the leading-edge principle of sustainability.

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Blog

The Coming Flood of Climate Refugees
By Anna Clark, August 18, 2010
Environmental refugees could increase from 50 million by 2011 to 1 billion by 2050, and director Michael Nash gives us a glimpse of the human face of climate change in his new documentary, Climate...
Selling Electric Cars Requires Plugged-In Drivers
By Anna Clark, August 03, 2010
The U.S. auto market is about to be inundated with electrified vehicle options, but without widespread initiatives to educate drivers, the new wave of electrification could crash and burn before...
Front and Center at the Revival of the Electric Car
By Anna Clark, July 02, 2010
The Plugin 2010 Conference taking place this month in San Jose highlights the fact that EVs are about to have a big moment in the spotlight, and that businesses and fleet managers will be among...
7 Reasons Why Greening Up is Hard to Do
By Anna Clark, April 08, 2010
From political divides to unintended consequences of green marketing campaigns, these systemic barriers to achieving a sustainable America pose major challenges, but there are relatively simple...
Deirdre Imus's Mission to Green Up Toxic Hospitals
By Anna Clark, October 29, 2009
The head of the Environmental Center for Pediatric Oncology at Hackensack University Medical Center talks about how she developed and promotes her line of green cleaning products, the lessons all...
The Secrets to Getting Your Green Business Funded
By Anna Clark, October 01, 2009
Financing is the most significant hurdle to getting a green idea off the ground. Venture capitalist Bryan Korba offers an insider’s perspective on what VCs are looking for, how not to look...
Green Wineries Embrace Innovation from the Fields to the Bottle
By Anna Clark, July 27, 2009
Solar-powered vineyards, biodynamic farming, organically grown grapes and innovative packaging put several California wineries on the leading edge of sustainable wine production. Their remarkable...
T. Boone Pickens' Roadmap for Green Entrepreneurs
By Anna Clark, June 01, 2009
In an exclusive interview with the billionaire oil-turned-wind power magnate, T. Boone Pickens offers up the six steps to success for any green project....
Eco-Friendly Smart Growth Takes Root in Dallas Buildings
By Anna Clark, January 14, 2009
Savvy developers are capitalizing on growing demand in Dallas for eco-friendly urban alternatives. Can a city known for its conspicuous consumption really be the next green frontier? Several...
How to Create Change in a Conservative Culture
By Anna Clark, November 30, 2008
Media hype aside, sustainability as a corporate strategy is still suspect in some arenas. When change-resistant companies begin hearing green ideas, they start seeing red flags. Until we can sell...

Branding and Technology: How Savvy Tech Companies Hit Green Pay Dirt Computing
By Anna Clark, May 26, 2008
A recent survey of business managers in the IT sector details some of the challenges and opportunities for tech companies that are setting goals and making plans to go green, and how best to...
Selling Sustainability
By Anna Clark, February 05, 2008
Sustainability champions who underestimate the human factor can never facilitate genuine change in their organizations. If you learn how to sell people on your green idea, you'll make your company...
The Real Value of Leadership
By Anna Clark, July 22, 2007
Leadership has always been a vaguely indefinable quality -- you know a leader when you see one. But when it comes to sustainability in business, leaders are needed more than ever before, all it...
Harnessing the Power of Partnerships and Coalitions
By Anna Clark, June 16, 2007
As the business sector searches for new and better ways to go green, a strange but wonderful phenomenon is emerging. Increasingly, companies are using "exponential sustainability" --...
Applied Sustainability: Finding Your Niche
By Anna Clark, May 18, 2007
The sustainability bug has bitten entrepreneurs and business leaders of all kinds. It's not enough to just slap a green label on your product or service: so how does the aspiring eco-preneur apply...

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Green Confidence Index

Green Confidence Index A monthly snapshot of Americans’ attitudes about and confidence in their leaders and institutions, nationally and locally, as well as in their own understanding of issues and their willingness to make green purchasing choices.