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Brent Schulkin

Brent Schulkin is the founder of the Carrotmob movement. In a Carrotmob campaign, a business agrees to take a socially-beneficial action and, in exchange, a network of consumers spends money to reward the business. It’s the opposite of a boycott.

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  • An Open Letter to Occupy

    We should stop approaching businesses like they are piñatas, and start approaching them like they are donkeys, says the founder of Carrotmob.