Bruce Kennedy

Bruce Kennedy is an award-winning multimedia communications professional with years of experience across a wide spectrum of media platforms. He’s covered international news, including business reportage, for CNN, NPR, Reuters Television and AOL’s Daily Finance website.

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GM, US companies lead way on corporate carbon offsets
By Bruce Kennedy, June 08, 2012
Despite a lack of regulation, the United States is becoming the world's single-largest purchaser of voluntary offsets. And industry observers believe the trend will grow.
No butts: The campaign to reduce, recycle cigarette waste
By Bruce Kennedy, June 07, 2012
TerraCycle says it can make an impact against the ever-growing mountain of cigarette butts. While the campaign has gotten approval from tobacco manufacturers, there are doubts about whether it...
SABMiller, Sainsbury's honored for sustainability leadership
By Bruce Kennedy, June 04, 2012
Recently announced corporate sustainability awards and rankings in the UK and US honor concrete results rather than blue-sky proposals.
Virgin and Strauss team up on water purification
By Bruce Kennedy, May 30, 2012
Virgin teams up with Strauss to sell home water-purification systems in the U.K. Can it tap into the flood of demand for consumer water purification?
Impact of plastic shopping bag bans has a ripple effect
By Bruce Kennedy, May 29, 2012
The recently announced planned ban on plastic shopping bags in L.A. is creating a ripple effect across the manufacturing and retail industries.
Can IBM's deal with Uncle Sam boost the smart building market?
By Bruce Kennedy, May 25, 2012
IBM wins a contract to develop and install monitoring systems for 50 to 100 of the federal government’s highest energy-consuming buildings. Will proving the technology with Uncle Sam boost...
SAP's 'Urban Matters' takes on smarter cities, better government
By Bruce Kennedy, May 23, 2012
The world’s largest business software company has launched a new initiative to focus on the many challenges that urban centers face when trying to tackle sustainability issues.
More sustainability-consulting consolidation: DNV buys Two Tomorrows
By Bruce Kennedy, May 08, 2012
DNV's acquisition of Two Tomorrows is the latest in a trend of consolidation in the sustainability consulting world -- and a sign that carbon companies may be diversifying.
Leaner, faster, greener: Nike's new supply chain goals
By Bruce Kennedy, May 04, 2012
A top Nike official says the signals for greater sustainability are getting "louder and louder" across the company's supply chain and the industry as a whole.
Nike innovates its way to zero toxic discharges
By Bruce Kennedy, May 03, 2012
Nike’s new sustainability report highlights how the sporting goods giant is pushing innovation in both its products and supply chain.