Catherine Potter

Catherine Potter is a Senior Associate at GreenOrder, an LRN Advisory Group. GreenOrder is a strategy and management consulting firm that helps leading companies make environmental innovation a catalyst for competitive advantage and profitable growth.

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Memo to the CEO: How to choose the right policy partners
By Catherine Potter, March 05, 2012
The final lesson in our four-part series on navigating the intersection of policy and business explores how who you work with is as critical to policy successes as the platforms you advocate.
Memo to the CEO: A Marketing Plan to Move Your Policy Beyond Spin
By Catherine Potter, February 27, 2012
Although you've built a policy team with deep business smarts and innovation savvy, you're still going to have the right marketing strategy to make an impact with policymakers.
Memo to the CEO: Build a Balanced Team to Achieve Policy Successes
By Catherine Potter, February 21, 2012
Having the right skills on your team to equally emphasize business smarts, innovation savvy and policy know-how is the key to navigating the intersection of policy and business.
Memo to the CEO: 4 Strategies for the Intersection of Policy & Business
By Catherine Potter, February 13, 2012
The first in a four-week series on navigating the policy world looks at how to approach policy as a means to revenue and growth, not just defense.
Why Happy Customers are Key for Utilities' Success
By Catherine Potter, June 27, 2011
As more utility companies rely on services beyond simply delivering electrons to attract new customers, it is going to be critical for them to make sure their customers are much more than simply...