Claudia Girrbach

Claudia Girrbach is the author of numerous case studies on sustainability and a consultant to nonprofit organizations and leading companies. You may learn more on her blog, Green Grows Green.

Show/Hide Full Bio

How SAP's Software Benefits Poor Rural Women In Ghana
By Claudia Girrbach, January 20, 2012
As part of its CSR initiatives, SAP has partnered with PlaNet Finance to help fund, and make more efficient, the work of rural shea harvesters in Africa -- improving lives and helping to improve...
5 Companies, 5 Different Takes on Employee Engagement
By Claudia Girrbach, January 03, 2012
From Fairmont Hotels to Google, companies of all sizes, in all industries, are looping their employees in to their sustainability efforts. These are some of the most innovative and successful......
5 Lessons from AirDye on Building a Strong Green Brand
By Claudia Girrbach, December 07, 2011
Efforts by the firm AirDye to sharply reduce the water used by the textile industry in coloring fabrics offer marketing lessons to any company than wants to build a green brand.
...
3 Obvious Ways Companies Can Flip the Switch and Save Millions
By Claudia Girrbach, November 23, 2011
Cutting energy use across the enterprise can be so simple, and so cost-effective that it's astounding there is still any of this low-hanging fruit waiting to be plucked. Here are eight case......
How Genentech Used a Parking Lot to Fund its Employee Commuter Shuttle
By Claudia Girrbach, November 17, 2011
The biotech firm found an unlikely way to significantly cut its costs, while at the same time provide a valuable perk for employees that also reduces emissions....
The Human Kidney: Inspiration of and Solution to the Water Crisis
By Claudia Girrbach, November 05, 2011
Startup company AguaVia thinks it's found a solution to the world's looming water crisis that offers much more than a drop in the bucket....
Cisco's Packaging Diet: Just How Sustainable is It?
By Claudia Girrbach, October 11, 2011
Eighteen months after I first profiled Cisco's efforts to cut their packaging waste -- and save big bucks in the process -- I got a chance to see if the project is thriving or struggling....
The Problems with Green Marketing -- and How to Solve Them
By Claudia Girrbach, September 26, 2011
Marketing guru and author Laura Ries has a lot to say about why green products are seen as inferior, why green alone is not a strong selling point, and the problem with "natural."...
Green Building Helps Developer Thrive Despite Great Recession
By Claudia Girrbach, September 17, 2011
In the winter of 2008 as the economy became as cold as the weather, Jon Girod turned to green building as a survival strategy and found a formula that made his business thrive....
How a Passive Building Aggressively Saves Energy
By Claudia Girrbach, September 13, 2011
The concept may sound counterintuitive, but passive building is shaping up to be one of the more effective and aggressive ways to achieve ultra energy efficiency....