David Almy

David Almy is a principal of ADC Partners, and teaches marketing at the University of San Francisco. He can be reached at davealmy@adcpartners.com.

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The Simple Secrets to Successful Green Marketing
By David Almy, April 06, 2010
When it comes to identifying which green products will go out of the way to purchase, the big distinction is as easy as spelling out what's in it for them....
Is Simple the New Green?
By David Almy, November 02, 2009
The last couple of years were witness to a stampede of product launches featuring green attributes and positioning. Today, however, the marketing herd is currently shifting its attention to a new......
Aligning Brands to Sustainability as a Strategy for Survival and Growth
By David Almy, April 01, 2009
At a time when corporate profits have cratered and nearly everyone's job seems at risk, the belief is that spending on sustainability will be lumped in with other examples of unnecessary corporate......