David Wigder is vice president, strategy and analytics at Visible Measures. He can be found on Twitter at @dwigder.
Energy has been little reason to be a part of these campaigns, but that's changing.
The President's re-election campaign used the power of microtargeting to influence voters -- an approach green marketers can mimic to drive adoption of green products.
U.S. businesses have big opportunities in home lighting and heating, where CFLs, LEDs and heating oil-to-natural gas conversions are poised for growth.
Its visual format allows companies to paint a compelling picture of green products and brands.
Emerging mobile apps are motivating more consumers to shop locally.
Whether it's a drought, heat wave or hurricane, the effects of climate change are beginning to hit home on an increasing level.
Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over time, some of which work against environmental interests. But a little rewiring by marketers can...
A paper recently published in the Journal of Marketing explores the psychology behind the emotional link between consumers and brands. Here's how green brands can use this knowledge...
Why is it that consumers hold green brands to a higher standard than they do themselves?
There's good reason why water is a better vehicle for communicating climate change.