Dorothy Mackenzie

Dorothy Mackenzie is the chairman of Dragon Rouge in London.

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Blog

How to Build Great Brands in Cleantech
By Dorothy Mackenzie, May 01, 2009
The cleantech sector holds a number of branding dilemmas. This highly scientific sector involves often incomprehensible and seemingly unglamorous technologies. Also, cleantech companies are often...
The Role of Brands in Promoting Sustainability
By Dorothy Mackenzie, June 04, 2003
Addressing sustainability issues can help to differentiate a brand in a world where we are beset by thousands of commercial messages every day, and overwhelmed by choice. ...

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