Felix Kramer

Felix Kramer is a serial entrepreneur and lifelong environmentalist who founded the California Car Initiative in 2002 to promote plug-in hybrids (PHEVs).

Felix Kramer is a serial entrepreneur and lifelong environmentalist who founded the California Car Initiative in 2002 to promote plug-in hybrids (PHEVs).

In 2006, he became the world's first non-technical consumer owner of a PHEV. He popularized the "100+MPG" goal and "cleaner/cheaper/domestic" to describe electricity's benefits.

In 2009, while noting much remained to be done, CalCars "declared victory" on plug-ins. Thomas Friedman, in his best-seller, Hot Flat and Crowded, said, "Felix Kramer has made plug-in electric cars not only his passion but an imminent American reality." In 2011, his family became the world's first household with both a Volt and a Nissan Leaf.

With allies including Andy Grove, Kramer is forging a technical, business and government coalition to spark a new industry to turn millions of large internal combustion engine vehicles now on the road into safe, practical, EVs and PHEVs via carmaker-sanctioned retrofits.