Gail Whiteman

An associate professor of business-society management, Gail Whiteman is the director of the Sustainability and Climate Research Centre at the Rotterdam School of Management of Eramus University in the Netherlands.

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How to Build -- or Damage -- Your Green Cred
By Gail Whiteman, January 13, 2010
While business played a lower profile at COP15 than in the past, there was at least one memorable PR moment that holds important lessons for businesses on how to build -- or damage -- a reputation......