Gil Friend is the president and CEO of Natural Logic Inc. and the author of "The Truth About Green Business."

Gil Friend is the president and CEO of Natural Logic Inc. and the author of "The Truth About Green Business."

A systems ecologist and business consultant with more than 35 years in business, communications and environmental innovation, Gil combines broad experience in systems ecology, business strategy and management, economic development, public policy, and marketing.

He has founded and managed companies in the fields of sustainable development and social marketing, and has developed management strategies and business, operating and marketing plans for large and small companies in a wide range of industries.