Jeff Dubin is the founder of Green Meridian, a marketing research firm dedicated to helping green marketers succeed with both core green consumers and the mainstream.
His firm recently completed a study of women's green household cleaner and personal care product purchasing patterns. Using the Green Product Adoption Framework he developed, Jeff identified drivers of green product use as well as several barriers preventing the wider adoption of green products.
Jeff has developed his strategic marketing expertise in a series of marketing research, product management and new product development positions at Novartis, Thomson Reuters and management consulting firm ZS Associates. Jeff's marketing research experience spans a wide variety of quantitative and qualitative approaches.
He holds a B.A. in psychobiology from Yale and an MBA from Columbia.
Jeff maintains a blog and an e-newsletter at www.greenmeridian.com.
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