Jeffrey Hollender

Jeffrey Hollender is the president and Chief Inspired Protagonist of Burlington, Vt.-based Seventh Generation Inc., a manufacturer of green home products. He also maintains a blog called The Inspired Protagonist.

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Jeffrey Hollender: Why I'm Doing Business with Walmart
By Jeffrey Hollender, July 29, 2010
Seventh Generation's Chief Inspired Protagonist, Executive Chairperson and Co-Founder Jeffrey Hollender examines the evolution of Walmart -- and why he believes that putting put his company's......
10 Things I've Learned About Building a Revolutionary Responsible Company
By Jeffrey Hollender, June 21, 2010
Seventh Generation's Chief Inspired Protagonist shares some of the lessons he's learned after two decades of life in the trenches....
Greenwashing is Only Getting Worse
By Jeffrey Hollender, March 23, 2010
Yes, many businesses are taking green to heart, but even those corporations that are leading the charge are still conducting toxic business as usual behind the scenes....
Has Seventh Generation Sold Out by Working with Wal-Mart?
By Jeffrey Hollender, October 28, 2008
Seventh Generation CEO Jeffrey Hollender has said that hell would freeze over before his company would ever do business with Wal-Mart. In this post, he concedes that he was wrong....