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Joel Makower

Joel Makower is chairman and executive editor of GreenBiz Group Inc., producer of GreenBiz.com.

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  • The Four Simple Steps to Pitch-Perfect Green Marketing

    Promoting your green efforts can be a precarious high-wire act, but following these guidelines can take the guesswork out of your communications strategy. (Hint: it doesn't involve Kermit the Frog...

  • There's no question that green buildings represent one of the genuine success stories of green business -- but just how big of an impact have they had? Our newest report looks in-depth at the real...

  • Hire Education: Do Greener Employees Make Greener Companies?

    Who's greener, your employees or your company?  This isn't just some idle query. The answer can have a significant impact on the success of your company's environmental...

  • In this exclusive excerpt from his new book, Joel Makower offers a look at just a few of the innovative companies and thinkers that are emerging in the new green economy, changing the way industry...

  • Why Waste Is a Profitable Thing to Mind

    Although it often takes a back seat to managing carbon, energy and water use, managing trash from offices, manufacturing and packaging has become a "normal," even habitual, practice. And...

  • Thinking Green in a Blue Economy

    A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area — corporate executives, government officials, nonprofit leaders, and at least one university...

  • Greening Campuses, but Not Classrooms

    The conversation on college and university campuses about environmental issues has grown more robust in recent years.

  • In this exclusive excerpt from Joel Makower's new book, "Strategies for the Green Economy," he describes how to tap into the prevailing mentalities of most shoppers in order to make green products...

  • Companies in nearly every sector are continually improving their efficiency, engineering waste, inefficiency, and toxicity out of their manufacturing and distribution processes, in part because of...

  • The Greening of Mobility

    The push to get electric and other alt-fueled vehicles into the market has gone from zero to, well, 20 over the past year — that is, from a standstill to a puttering pace.



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