John Viera

John Viera is Director of Sustainable Business Strategies at Ford Motor Company.

John was appointed director of Sustainable Business Strategies in January 2007. Viera's prior position was chief engineer, Expedition and Navigator programs.

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Why trends in sustainability are good for business and education
By John Viera, March 30, 2012
An increasing demand for environmental literacy is prompting corporate America to invest in university programs -- a boon for education that also benefits business. .adslot-overlay {...
Why Designing Goods for the Global Market Can Give a Green Boost
By John Viera, February 15, 2012
The increasing globalization of culture, as well as of business, brings opportunities for companies to streamline production while also expanding their market reach.
4 Ways Any Company Can Take Part in the 'New Sharing Economy'
By John Viera, September 23, 2011
Business leaders should be paying attention to the emergence of models based on collaborative consumption. But how is this model different from a traditional business model and how can traditional...
Rethinking Green Products by Re-Imagining Your Inputs
By John Viera, August 16, 2011
The auto industry is in upheaval now trying to radically reinvent our products to meet tough new fuel efficiency standards. But some of the lessons the industry has learned can be applied to any...
Building a Business Case for Conserving Water
By John Viera, July 15, 2011
Despite growing awareness about and concern around the risks water scarcity can pose to a company, there is still some resistance to building water conservation into operations. Here are three...
Why CSR Reports Are a Useful Tool for Greening Your Business
By John Viera, June 16, 2011
A sustainability report is all about incremental improvement, and business leaders who aren't reporting may be losing a big opportunity to showcase sustainability efforts.
The Business Lessons US Automakers Can Offer Any Industry
By John Viera, June 15, 2011
The turnaround of Detroit's formerly benighted Big Three can be attributed in part to making smart -- and not necessarily easy -- decisions about the marketplace and looming changes in consumer...