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Lisa Jaccoma

Lisa R. Jaccoma is a senior marketing professional whose career has been dedicated to marketing emerging technologies, leading teams in shaping new markets and communicating the benefits of innovation. She has a Master's of Science in Environmental Policy with a thesis on utility-scale solar policy and market development in the U.S.

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Marketing clean technology like we mean it
By Lisa Jaccoma, April 09, 2012
We're winning the battle of developing low-carbon technologies that can change the planet, but we're losing the war of convincing the public that cleantech is here, and here to help.
What's Wrong with Green Marketing, and How to Fix It
By Lisa Jaccoma, June 22, 2011
Green marketing -- as it's been practiced -- is over. It needs to instead grow a sense of humor and be expressed in all of its market-changing glory.

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