Marc Stoiber

Marc Stoiber is a creative director, entrepreneur, green brand specialist and writer. He works with clients to build resilient, future-proof brands.

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The Innovation Secrets Automakers Are Learning from EVs
By Marc Stoiber, January 10, 2012
By replacing their internal-combustion 'fingerprints' with electric or hybrid drivetrains built in partnership with other companies, some worry that automakers will lose their unique...
3 Ways to Turn Your Quiet Green Legacy into Marketing Gold
By Marc Stoiber, August 19, 2011
Companies that have been engaged in environmental initiatives but haven't been communicating them are surprisingly common. Here's how to find not-so-buried treasure when it comes time to highlight......
How Marketing Has Failed Socially Responsible Investing
By Marc Stoiber, July 19, 2011
The marketing of SRIs, like sustainable marketing in general, has not brought responsible investing into the mainstream. Why? As marketers, we're being severely limited....
The Elusive Do
By Marc Stoiber, May 23, 2011
Beyond social media and advertising, the three puzzle pieces critical to understanding and engaging consumers....
Do We Need a Better Name for the 'Green Economy'?
By Marc Stoiber, April 27, 2011
The brand of sustainability is broken. But if we add "innovation," we'll get consumer buy-in while ditching the political baggage that can accompany "green."...
Launching a Green Product? Don't Forget the Brand
By Marc Stoiber, April 14, 2011
Creating a brand often gets lost in the frenzy of launching a new product. Too often, brand is left on the back burner. Or you make do with a quickie logo and a spec sheet. This is a false economy......
Five Pillars to Help Your Sustainable Brand Survive
By Marc Stoiber, March 10, 2011
Green companies are a dime a dozen these days, but long-lasting brands built around sustainability are a much rarer breed. Here's how to keep your firm afloat....
How Cities Can Crack the Code to Successful Green Branding
By Marc Stoiber, October 25, 2010
Sustainability is part of every major city's vocabulary today. But branding those efforts has been sporadic and unremarkable. What can leaders learn from this?...
Innovating Your Way to Environmental Compliance
By Marc Stoiber, September 27, 2010
For corporations, compliance sometimes feels a bit like Dad busting up the keg party just when things are getting good. At best, it amounts to someone (usually government) telling you what to do......
The Value of Reverse Innovation in Greening Business and Buildings
By Marc Stoiber, May 14, 2010
This game-changing concept represents a radical shift in thinking, but smart companies are already applying this principle to satisfy needs of emerging markets in which sustainability issues are......