Michael Ellis

Michael Ellis is a Principal at GreenOrder, an LRN company. GreenOrder is a strategy and management consulting firm that helps companies achieve competitive advantage through environmental innovation.

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Home Energy Management Takes Center Stage at CES 2012
By Michael Ellis, January 17, 2012
Last week's consumer electronics extravaganza featured plenty of whimsical gadgets -- gyro-stabilized electric unicycles, anyone? -- but it also showed just how practical, and poised for......
What Your Company Can Learn From the Green Perception Gap
By Michael Ellis, August 12, 2011
Interbrand's just-released ranking of green companies highlights the gap that can occur between environmental performance and customers' perception of that performance. What are the implications......
4 Tips to Keep Up with the Evolution of Green Marketing
By Michael Ellis, June 14, 2011
Green marketing isn't over, and certainly doesn't need a funeral. But companies that market green products need to stay on top of the latest trends, and here are four tips that can help....
The FTC's New Green Guides and the Perils of Compliance
By Michael Ellis, October 20, 2010
Although the FTC's updated rules for green marketing will help protect consumers from vague sustainability claims, there are significant problems in their compliance-centric focus....