Michael L. Krall

Michael L. Krall is the president, chief executive officer and chairman of PURE Bioscience, a biotechnology firm based in San Diego.

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Why Green Alternatives for the Food Industry are a Win-Win
By Michael L. Krall, October 21, 2011
If history is any indication, we can expect more food industry crises that threaten public safety; but there are greener alternatives that work better with less risk and provide solid options for......
The Toxic Tradeoff: What Happens When Some Products Go Green
By Michael L. Krall, February 11, 2011
As the movement toward eco-friendly technologies continues, it's critical for products that are marketed as green or non-toxic cleaners to be held to higher standards of transparency regarding......
How Silver Can Bring a New Element to Green Chemistry
By Michael L. Krall, November 20, 2009
A number of innovative bio-technologies are on the market today that offer highly effective alternatives to traditional chemical formulas, proving that products don't need to be toxic to be......