The 2013 GreenBiz Forums bring together thought leaders and sustainability executives to define the trends, challenges and opportunities in sustainable business today. Catch all the highlights of this year's events.
Patrick Lorentz is Senior Insight Planner at Shelton Group. Patrick is a jack-of-all-trades within Shelton Group’s walls.
Patrick Lorentz is Senior Insight Planner at Shelton Group. Patrick is a jack-of-all-trades within Shelton Group’s walls. A planner by trade, with a desire to uncover the insights that drive consumers, he also enjoys getting his hands dirty with the creative team through brainstorming and using qualitative research to fuel behavior-changing campaigns.
Prior to joining Shelton Group, Patrick honed his planner skills in Leo Burnett’s Chicago office as a member of the Philip Morris planning team. His previous planning experience also includes insight development for Nike while at Weiden+Kennedy’s Portland office, understanding the core consumers of Craftsman tools, Sears and Miller Brewing Company while with Y&R Chicago, and getting inside the minds of male grocery shoppers for Kraft Foods while with DraftFCB Chicago.