Richard Seireeni is president of The Brand Architect Group, Los Angeles (www.brandarchtiect.com), a strategic brand consultancy with affiliated offices in Tokyo and Shanghai.

Richard Seireeni is president of The Brand Architect Group, Los Angeles (www.brandarchtiect.com), a strategic brand consultancy with affiliated offices in Tokyo and Shanghai. Richard Seireeni is the author of a forthcoming book on the marketing experiences of over two-dozen US green companies to be published by Chelsea Green Publishing in February '09. The book is titled The Gort Cloud (www.TheGortCloud.com) and describes the invisible network that is powering today's most successful green brands.