Shel Horowitz is an author, international speaker, marketing consultant and copywriter.

Shel Horowitz is an author, international speaker, marketing consultant and copywriter.

International speaker, marketing consultant and copywriter Shel Horowitz specializes in win-win green and ethical strategies that lower costs and boost profits. He is the author of eight books, six of them on marketing. Five of those six have won awards, sold rights to foreign publishers, and/or made at least one category bestseller list at Amazon, including his eighth book, “Guerrilla Marketing Goes Green,”  co-authored with Jay Conrad Levinson (Wiley, 2010).

Shel also works with unpublished writers to turn them into published authors, is starting an international trade association for green marketers (the International Association of Earth-Conscious Marketers) as well as a syndicated column, “Green and Profitable,” and has been both a marketer and environmental activist since the 1970s.

Shel’s been featured in many major media, including repeat appearances in the New York Times, Wall Street Journal, Entrepreneur and elsewhere. An expert on affordable, ethical and effective marketing, he’s been using social media marketing all the way back to 1995; since 1996, it has brought in the majority of his income. Shel speaks frequently on green and ethical marketing and business success through ethics and green principles, as well as on social media and book publishing.

On the activist side, Shel got his first taste of victory in the early 1970s, when he got involved in a successful effort to block Con Edison’s proposed nuclear power plant two miles north of New York City. He has been an organizer for many environmental and social causes since then. In 1999, he organized a successful mass movement to stop a mountaintop housing development that all the “experts” said couldn’t be stopped. He’s also the founder of the international Business Ethics Pledge.

He has solarized his 1743 farmhouse in Hadley, Mass., where he continues to influence environmental issues as a member of the town’s Long Range Plan Implementation Committee. He’s married to novelist D. Dina Friedman and has two children.