Suzanne Shelton

Suzanne C. Shelton is founder, president and CEO of Shelton Group, an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices.

Suzanne C. Shelton is founder, president and CEO of Shelton Group, an advertising agency focused exclusively on motivating mainstream consumers to make sustainable choices. Suzanne is responsible for the vision and management of the company. She provides thought leadership about the consumer mindset on energy efficiency and sustainability, speaks at over 20 conferences a year, blogs weekly for the Shelton Website, provides insight for the news media and works directly with the firm's research team on the agency's proprietary studies. Born and raised in Memphis, Suzanne moved to Knoxville to attend the University of Tennessee and received her bachelor's degree in communications. After a two-year stint as a copywriter, she started Shelton Group in 1991. Since then, Shelton Group has evolved from a creative boutique to a marketing strategy firm to the national, 25-person consultancy it is today. For more information about Shelton Group, visit www.sheltongroupinc.com

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Blog

Bridging the Apathy Gap
By Suzanne Shelton, October 19, 2009
Consumers are apparently willing to spend big bucks -- as much as $1,500 a year -- to do nothing at all when it comes to embracing energy efficiency in their homes. We've discovered a new reason...
Both Sides Now: Inside the Chamber of Commerce Debate
By Suzanne Shelton, October 09, 2009
Company defections from the U.S. Chamber of Commerce over climate change issues have been at the top of the news lately, but from a market standpoint, each side in the debate has justifiable...
Shattering the Stereotype of the Green Consumer
By Suzanne Shelton, August 27, 2009
The environment isn't green consumers' top concern, their kids aren't influencing them to go green, and many know what to do to help save the planet, but often don't do it, a new study says....
Does It Really Matter Why People Buy Green?
By Suzanne Shelton, August 03, 2009
In a recent post, GreenBiz.com's own Joel Makower lamented the lack of progress for green products becoming synonymous with better products. His post left us thinking two things: One, is it really...
Challenges in Eco Labeling: Brand Recognition and Credibility
By Suzanne Shelton, July 21, 2009
Green Seal recently announced the rollout of a certification program for personal care products -- and a big challenge will be brand awareness. Many consumers simply don’t recognize it and have...
The Pitfalls and Opportunities of Eco Labeling
By Suzanne Shelton, July 16, 2009
There have been two big announcements recently regarding eco labeling and certification -- one that's causing quite a stir and one that’s happened relatively quietly. Both represent a big...
Green Marketing: A Two-Fold Lesson in Perception and Reality
By Suzanne Shelton, July 13, 2009
Trying to be green is complicated and confusing for most consumers. It's sometimes not very clear even for those of us immersed in the industry. So most people have wrapped their brains around the...
How to Help Consumers Feel Secure, Not Screwed
By Suzanne Shelton, April 08, 2009
How many times have you conducted a survey to test consumer likelihood to buy a product or product, and seen encouraging propensity numbers, only to have actual purchase/participation not bear out...

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A monthly snapshot of Americans’ attitudes about and confidence in their leaders and institutions, nationally and locally, as well as in their own understanding of issues and their willingness to make green purchasing choices.

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