Beebe sums up the bank's performance: "ShoreBank Corporation has taken in almost $30 million in new capital investors recently verses bailouts on Wall Street. Goldman Sachs and Morgan Stanley converted to bank holding companies last weekend. That is what ShoreBank invested in almost 40 years ago -- using a bank holding company to coordinate the activities of multiple for-profit and nonprofit subsidiaries, with various diverse sources of capital and revenue, all towards the three E mission. ShoreBank is a ‘permanent development institution,’ self funded, growing and profitable: now at $2.5 billion."

So having avoided the problems of the Eastern banking institutions, Williams offers his take on one problem in the Wall Street model, "We think it is a mistake to combine investment banks with commercial banks (made possible by the repeal of the Glass-Steagall Act during the Clinton administration) because the combination allows the combined banks to reduce borrowing costs well below where they should be because the investment income covers the commercial costs,” he says. “This gives the combined banks a significant advantage over the solely commercial banks.

"I'd just point out that if these institutions held a standard of doing what is best for the community rather than their own pocket book, none of this would have transpired. These were not sustainable practices, as we then knew and events have subsequently confirmed."

Portfolio 21: Toward Smarter Dinosaurs and Sustainable Local Economies

Portfolio 21 Investments is an investment firm founded by Carsten Henningsen on the principle of socially and environmentally responsible investing. The company's website describes its Portfolio 21 fund as "a global equity mutual fund investing in companies designing ecologically superior products, using renewable energy, and developing efficient production methods." Its goal is to prosper in the twenty-first century by recognizing environmental sustainability as a fundamental human challenge and a tremendous business opportunity.

Portfolio 21 Investments divides its holdings into three categories, what Henningsen describes as dinosaurs, smarter dinosaurs, and those companies that are building themselves on a local-economy model.

Vestas Wind Systems in Denmark is an example of a smarter dinosaur, says Henningsen. "They're going to have more demand for their product as the resource funnel narrows, things get more unstable, and oil prices go up.

"We used to say, 'How much do you want in bonds, how much do you want in stocks, how much do you want in real estate, how much do you want in gold and precious metals?' Now it's 'what do you want in dinosaurs, how much do you want in smarter dinosaurs, and how much do you want in sustainable local economies?' The folks who optimize are going to do the best."

For the long term, higher returns will come from the local-economy models, according to Henningsen. "The pendulum is swinging from Wall Street to Main Street. Main Street will have a competitive advantage because of local distribution, local marketing, local manufacturing, less transportation costs.

So, again, the question I put to Henningsen this week was, "How are you doing?"

"Even green companies are not immune to the volatility of the world stock markets. As of this writing, so far this year through September 22, 2008, Portfolio 21 is on par with (or as negative as) the MSCI World Equity Index (the fund's global benchmark) and the S&P 500 Index. Fortunately, Portfolio 21's exposure to the financial services sector is only 7 percent compared to the MSCI with 20 percent in financial stocks. The other good news is that Portfolio 21's cash position is 16 percent, which provides the fund with the opportunity to purchase new stocks at lower prices."

Over the longer term, Henningsen elaborates: "At the end of September 2008, the fund celebrates its ninth birthday. From inception on September 30, 1999 to date, the fund has outperformed both the MSCI and S&P 500 indices. Perhaps there is a green competitive advantage; however, it is not clear yet. As the ecological crisis worsens and biocapacity constraints become more obvious, we believe companies that are more resource efficient will continue their competitive advantage."

Well, today I'm attending the West Coast Green expo here in San Jose where keynote speaker Hunter Lovins has just downloaded a list of statistics supporting the positive performance of 'smarter dinosaur' companies. “Venture firms poured a full $2.6 billion into 158 clean tech companies globally during the third quarter of 2008,” TreeHugger reported. “That's a 37 percent increase from last year, and 17 percent increase over last quarter."

Henningsen sums up: "The other good news is that Portfolio 21 started 2008 with $270 million in assets and today, even with market declines of 17 percent, assets are at $260 million. This is because new investor money keeps coming into the fund everyday showing increased demand for Portfolio 21's approach to green investing."

Clearly, Green Street is in Better Shape

So, while Wall Street has suffered a meltdown that threatens credit flow around the world, Green Street has been hit, but not badly hurt. It's in far better shape to survive today's financial problems.

Green lenders, like Shorebank Pacific, are generally focused on local and sustainable businesses, not home mortgages. While some business clients have been hurting, green bank liquidity is generally better than those on Wall Street.

The green investment funds, like Portfolio 21, are generally down this year, but performing at or just above the world and U.S. fund averages. Their 1-, 3-, 5- and 9-year averages are still outperforming the norm.

Green investments target companies that saw a resource shortage coming and have made critical supply and distribution changes to deal with it. This makes them less vulnerable to resource price shocks, like the recent spike in oil and everything shipped using petroleum fuel. The smarter dinosaurs are evolving and dealing, while the not-so-smart dinosaurs are struggling to survive.

An emphasis on local economies in the Salmon Nation model has also limited exposure as Portland and the Northwest are feeling less pain than, say, Michigan or Ohio. Nevertheless, their investment portfolios also contain an international component that acts as a cushion.

Lastly, the Salmon Nation model places emphasis on its citizen's common good, rather than on just balance sheet performance. That means they run lean by definition. These guys cannot be compared to the excessively compensated executives of Wall Street who chase stock prices. We don't see the greed component that might otherwise push them to make irresponsible decisions.

Richard Seireeni is president of The Brand Architect Group, Los Angeles, a strategic brand consultancy with affiliated offices in Tokyo and Shanghai. Richard is the author of a forthcoming book on the marketing experiences of more than two-dozen U.S. green companies to be published by Chelsea Green Publishing in February 2009. The book is titled "The Gort Cloud"  and describes the invisible network that is powering today's most successful green brands.