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OAKLAND, Calif. -- Despite being a centerpiece of celebrations the world over, fireworks displays often release toxic chemicals into the environment; researchers are developing a new generation of fireworks that shine as bright but leave less of an impact.
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ELMSFORD, N.Y. -- Coca Cola signed a 10-year contract with UTC Power that will bring two fuel cells to a southern New York bottling plant, where they will produce enough heat and energy to satisfy nearly a third of the facility's needs. The state of New York also provided $2 million for the project.
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GENEVA, -- Efforts by the world's leading cement companies knocked down carbon dioxide emissions from the industry’s manufacturing process by 35 percent even while production climbed by 53 percent, according to a new report by the World Business Council for Sustainable Development’s Cement Sustainability Initiative.
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'The Cycle' at RecycleBank
That is not a coincidence, and rest assured, I expect to be back with more routine entries on green marketing themes shortly.
A few words on RecycleBank by way of introduction. RecycleBank is a socially responsible company that makes money by doing good for the environment and local communities in which we operate. Our core business model is quite simple: we provide incentives for people to recycle more. And at the risk of sounding biased, our model's pretty darn efficient. Wherever we deploy, we've been able to drive recycling rates through the roof.
Now that my current role allows me to practice some of what I've preached on this blog, I wanted to highlight a viral campaign we're launching. In honor of National Recycling Day this Saturday, RecycleBank has launched The Cycle, a compelling video series that focuses on how materials are separated and reprocessed back into useful raw materials.
Today, there is more and more emphasis being placed on cradle-to-cradle material use.
The Cycle provides an engaging and accessible story of how it is all done.
Click here to view the rest of the The Cycle series.
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Single-stream recycling
Where I live in Malden, MA, they actually have a very decent recycling program. Although they are not single stream, they accept almost everything in their bins. plastics 1-7, I believe. Along with steel and paper. We here at Pixxlz on the other side of the river are trying to do our part by printing onto elephant dung aka ellie pooh. Really cool stuff, I will look forward to watching your other post on youtube. Keep up the good work.
James
www.pixxlz.com
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