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OAKLAND, Calif. -- Despite being a centerpiece of celebrations the world over, fireworks displays often release toxic chemicals into the environment; researchers are developing a new generation of fireworks that shine as bright but leave less of an impact.
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ELMSFORD, N.Y. -- Coca Cola signed a 10-year contract with UTC Power that will bring two fuel cells to a southern New York bottling plant, where they will produce enough heat and energy to satisfy nearly a third of the facility's needs. The state of New York also provided $2 million for the project.
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GENEVA, -- Efforts by the world's leading cement companies knocked down carbon dioxide emissions from the industry’s manufacturing process by 35 percent even while production climbed by 53 percent, according to a new report by the World Business Council for Sustainable Development’s Cement Sustainability Initiative.
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Study Says Consumers Stay Loyal to Brands That Do Good
Plenty of cost-cutting measures need to be implemented in an economic downturn, but a new study says commitment to the environment shouldn't be one of them. According to the Edelman goodpurpose study, 68 percent of consumers would stay loyal to a brand during a recession as long as it supports a good cause.
The top consumer concerns in the study, which surveyed 6,000 people in ten countries, included health, poverty, and education. The environment topped the list with 88 percent of respondents saying it was important to them.
Even more interesting, 55 percent of consumers in the study said that they would buy from a brand that supports a good cause even if it isn't the cheapest one available. I can personally attest to this being true, at least for smaller items — you'll often find me buying expensive eco-friendly detergent while scrimping in other ways.
Edelamn's study is great news for socially responsible small businesses, as it shows that a sense of moral responsibility will always play a role in purchases, no matter what the economic climate.
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PlanetEarthPromotions and Brand Building
We have found the Edelman study to be true as well. While many of the corporations and businesses that we work with have cut their budgets for promotional items we have seen a whole new group of purchasers buying eco-friendly and environmentally conscience promotional items. Building and enhancing brand awareness while helping the earth is good business and we have found that our customer base has been growing steadily.
PlanetEarthPromotions.com
Karen K.
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