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A survey by Retrevo, a "matchmaker for people and electronics," found that buying energy efficient products is important to consumers, though few would pay much of a premium for green products.
Considering the Gadgetology survey was conducted just this month, it's fair to assume many people aren't willing to pay much of a premium or regular prices for anything - even food - these days.
Retrevo's survey of 632 people found that 76 percent said buying energy efficient products is important, very important or extremely important.
Although that finding falls in line with the trend of "green consumer" surveys painting a rosy outlook for green products, 75 percent also said they would pay a 10 percent or lower premium, 50 percent would pay 5 percent or lower, and 35 percent would pay no premium at all for greener products.
When consumer products like computers, monitors and TVs do have greener features, though, that's usually not the sole reason they carry a higher price, and relatively few are marketed on their green credentials alone.
I'm with Retrevo who conducted the survey
Hi Jonathan and thanks for posting this. Sure there's probably a little bit of a lift due to the economy but not much. The green story is just one part of the total survey and other questions show willingness to pay premium for other type of features / services.
The main point we hope gets across was our message to the brand marketers that they need to do a better job communicating the total SAVINGS in buying green beyond the price paid for the product alone. The previous comment did a good job explaining some of them.
Thanks again!
@robblewis
Green computers
Personally I'd buy a "green computer" for the following reasons:
1) If it uses less power to achieve the same result, its probably better quality circuitry.
2) Lower power is associated with a machine running cooler. Heat is bad when it comes to computers.
3) A cooler machine needs less fan power, so it runs quieter.
4) Lower electric bills (every little bit helps).