And although it's not exactly a chicken-and-egg scenario, a recent article in the San Francisco Chronicle points out an innovative and highly successful program in that city that both stems from and feeds into the region's love of good food.
Jane Kay, the Chronicle's environment writer, looks into S.F.'s food waste recycling program and finds a cornucopia of benefits:
About 2,000 restaurants, 2,080 large apartment buildings and 50,000 single-family homes have embraced the city's environmentally friendly green bins. The scrap is turned into gold, a rich compost that boosts the region's bounty of food while curbing carbon dioxide in the atmosphere.
San Francisco's garbage and recycling companies are leading the way in producing a high-quality, boutique compost tailored for Bay Area growers, experts say. In one year, 105,000 tons of food scraps and yard trimmings - 404 tons each weekday - get turned into 20,000 tons of compost for 10,000 acres.
The compost is in such demand from nearby growers of wine grapes, vegetables and nuts that it sells out at peak spreading season every year.
One big payoff comes from the crops that return to feed the Bay Area, making a full circle of food returning to food. The composted crops are sold in farmers' markets to restaurants such as Chez Panisse in Berkeley and in wine made by Sonoma and Napa vintners.
Kay explores how the voluntary composting program (which she says may become mandatory in the near future) not only helps make Bay Area farms more productive, but is also keeping the city on track to meet its goal of reducing by 75 percent the waste it sends to landfills by 2010.
Food waste is still a huge issue globally, and most people I've spoken with informally about composting are either intimidated by perceived complexity or have been grossed-out by experimental composting that led to maggots and foul stenches in their green bins. But San Francisco's program shows that, done right and with plenty of support from cities and waste-management firms, composting can be a huge environmental and social boon.
Postscript: Literally as I was proofreading this post to publish it, I received an email announcing that the Berkeley Farmers' Markets are going packaging- and plastic-bag free in advance of Earth Day. It's an epidemic of greenness around these parts!
Photos from the San Francisco Ferry Building farmers market CC-licensed by Flickr users p200eric and la fattina.

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my city
In the city of Fullerton, CA; the trash department searches through all the trash and recycles everything. We will be changing it soon, they are supposed to supply everyone with recycling bins and they will pick them up along with the trash. We have been doing it for at least ten years now. We are not the epicenter of green living and few in this city even realize it gets done. I does not have much impact on the budget, perhaps just a few extra city workers to the best of my knowledge.
Mandatory recycling
Thanks for the comment, Alex; I agree that food waste composting should be mandatory, and I'd hazard a guess that it will be -- in ten years or more.
Look at how long it took for recycling of plastic, glass and paper to get as thoroughly ingrained in the U.S. as it is now. While it still has plenty of room for improvement, it is really a wonderful problem to have that there there's more recycled materials than demand for it.
But recycling plastic, glass and paper is simplistically easy compared to food, from an end-user perspective. Sure, you should rinse out your containers before you recycle them, but otherwise it's a brainless procedure. With food waste, you've got the yuck factor, the smell factor, and the bug factor - whether flies or maggots or any other unwelcome guest.
So while food recycling is coming down the pike, it's going to take a whole lot of education to make it anywhere near as accepted as other types of recycling.
No Brainer
Why isn't composting of organic matter in the waste stream mandatory. As this story shows, there is a real demand for the end product, unlike (unfortunately) recyclables.
Alex Hallatt
arcticcartoons.wordpress.com