Green jobs are a singular shining point of hope in an otherwise unsettling time. Depending on who you ask, green jobs are going to pull the U.S. out of the recession. Green jobs will help keep jobs at home. Green jobs will help the underprivileged. Green jobs will help rebuild our nation and lead the world to a better place. Green jobs will transform our energy system. And they will fill our desire to take on work that makes a difference.
As a result, many people, both active job seekers and the merely curious, are looking for green jobs.
The White House Council on Environmental Quality has recently appointed Van Jones -- author of The Green Collar Economy -- to be a special advisor for green jobs, enterprise and innovation. There is money in the stimulus plan and the national budget for green jobs. This new green economy will affect every part of our lives and will provide millions upon millions of jobs soon.
But when is soon? And where are those green jobs? How do we find them? What do I need to do or know to get one? And what is a green job anyway?
What Is a Green Job?
There is no one definition of a green job. The term "green jobs" has become a catch-all for any job that has to do with sustainability, climate change, green building, energy, the environment, recycling, organic farming or transportation. The fact is that "green jobs" means different things to different people.
My regular series of blog posts will cover as much of the green jobs universe as I can -- to share what's new, to share conversations with those who are in or know about green jobs, and to share stories of people who are finding their dream green jobs even in this turbulent economy.
I've been researching green jobs over the past year as part of my role as Green Jobs point person for the Job Forum here in San Francisco. The Job Forum is a volunteer-run program where job seekers come for help in their job search. In that role I've interviewed a wide variety of people involved with green initiatives from government employees, academic program directors, workforce consultants, and those developing green job career search services.
One telling fact: According to Jim Cassio, a workforce development consultant, the government labor codes do not yet include any jobs with the word "solar" in them. In addition to making it exceedingly difficult to track the number of jobs in the U.S. involving the solar industry, that also means that every article you read about "green jobs" is likely to be using different assumptions.
Green jobs can be obvious, like engineers and installers in solar companies or the chief sustainability officer at Sun Microsystems or Georgia Pacific. They can be organic farmers or anyone who works at Seventh Generation.
But a green job can also be the truck driver who carries green products one day and traditional products the next, or the executive assistant in a green company. And it can be someone who is greening his or her current job in a traditional company. These are all green jobs. One helpful way to think about green jobs is to break them down as follows:
• All jobs in new green industries that were not here 10 or even 5 years ago;
• All jobs in businesses or organizations that are already green;
• Specific jobs in businesses that are moving toward green;
• Green jobs in businesses that don't yet have a clue.
The key is to do your research, find out what is considered green in your area.
Where Are All the Green Jobs?
Green jobs are everywhere -- but sometimes they are not easy to see. There has always been a "hidden job market" -- the one where the jobs aren't posted on job boards, the one where the company may not even know exactly what they want… yet, the one where knowing someone gets you in the door. In many places, the hidden job market is the one you need to be looking in for green jobs.
One good starting resource (in addition to GreenBiz.com's own jobs board), is to look at Cassio's free Green Careers Resource Guide for ideas. This guide has information on employment statistics, green jobs, green careers, and job boards.
How Do I Find my Green Job?
You have the opportunity to decide for yourself what a green job is for you and to go after it. People are finding green jobs in this economy. Van Jones had a green job as the founding president of Green for All and he is being replaced by Phaedra Ellis-Lamkins because of his new job at the White House. Where there was one green job just a few days ago, there are now two.
To find your own green job, you need to do your research, figure out what you really want to do, talk to people who are doing what you want to do, or are doing something similar. Find the physical communities or the online communities you feel comfortable in and let people know you want to move in this direction. Your job may be with your own company or it may be a job that isn't even posted yet by a young startup.
Real Life Examples
In future articles I will provide more examples of the wide range of organizations and corporations and small businesses that have green jobs. From the building industry with its established LEED standards to the Natural Resources Defense Council, an environmental action organization that also does business consulting, to GE Transportation with its state of the art locomotive manufacturing division, to companies like Better Place and Coulomb Technologies that are developing charging station networks for electric vehicles.
This world of green jobs is changing minute by minute so we want this to be a dialogue -- post a comment at the bottom of the page to tell us about good resources, green job-hunting success stories, and tell us when we're off base.
Paula Hendricks has written two books on sustainable building, and has been involved with the Job Forum in San Francisco for more than eight years.
Solar panel installer photo CC-licensed by Flickr user OregonDOT.

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You Are So Right
So many people just do not grasp the concept. You dont have buld your own solar panel or be the person running the furnace at the recycling plant. All "Green" companies are going to need all kinds of regular employees, and evryone at the company is helping to save the planet. Myself I have been sharing my knowledge of solar panels and solar power systems on through my blog How To Build Your Own Solar Panel
Green Jobs Need Community
Thank you for the great insight in this article. I really appreciated how you discussed the broadness of green jobs and how they play a role in so many different areas. It appears the majority of Americans think that green jobs are just tied to a very limited scope, such as a solar engineer. But, in reality they can provide tons of opportunity for people with existing skills in non-green industries. For example, an accountant at a large corporation that is just fed up with the wasteful habits of their current company, so they seek to take their talents to a greener company to help be a part of something they believe in.
I think it is necessary that green minded professionals (whether current or looking) be in community with one another, to encourage and support this process of education and the search for opportunities available. This could also play a big part in exposing the "hidden job market" of the green careers available.
Anyone who is interested in green careers, should definitely check out Jim Cassio's Green Career Guide. It is an amazing resource.
- Jason Finley
Founder, GreenAngle
www.greenangle.com
Green job success story
thank you so much for this story. it's exactly the kind of story that is helpful and hopeful. if you read this comment, contact green biz if you'd like me to interview you in more depth for the full story.
ph
Green Job success story
I began by declaring simply that I wanted to move toward a career in renewable energy. With little experience in this area, but some knowledge I set out to look at my personal living situation. I was in no position to add solar to my home, but I could use it as a learning tool. This led to a conversation with my homeowners association about adding solar panels to the list of allowable additions. This required me to make the case in a formal document to support my case.
I also approached a local health club about developing a solar thermal application to address their energy cost related to water heating. Again, I had to develop the document. With these two proposals, I learned some basics about solar energy. Secondly, and more importantly, I had something to offer my new employer - a demonstrated effort to develop knowledge on my own. Also in my interview, I explained that I have a target rich network with which I could open a conversation. I think he was more interested in the latter than the former.
I secured a sales position something I never thought I would do, and the compensation package was heavily weighted on generous commissions, again something I've never done.
The successful formula for me was establish a knowledge base, offer what the employer needs, and be flexible. From there, perhaps, it can turn into a wise career move. Good luck!
Green Investing
Does anyone know of Angels/VC sources for green companies to acquire second stage capital? Thank You.
green + social justice
yes, we plan on talking with some folks in the social justice, youth training, underserved communities -- if you know of specific organizations to contact, let me know. I'm connecting with ones in Santa Fe, NM and Oakland, CA.
ph
solar sites
there are solar jobs in the US -- thanks for the links. I know they exist in California and the midwest.... I'd have to do a search but several job fairs I've gone to had several solar companies represented.
Riding The Green Industry Wave
With many years' experience in career and employment counseling, I founded Green Career Tracks in 2004 with the intent to help individuals discover work and career opportunities that support a more sustainable world. That was the only definition for "green career" I thought mattered.
Several years later, the media explodes with the buzzwords "green job" and "green collar job" going all over the place with their definitions. And soon after, the "mythbusters" trying to derail the whole green movement, it seems. I think we're in for some good debate!
The green industry wave is bigger than any one of us. We haven't begun to define all the market sectors and industries that will foster new green careers. And I believe the only way we're going to reinvent a healthy economy and job market out of the current economic chaos - and save the planet, to boot - is for thoughtful, informed individuals to track the truth and keep the dialogue going.
Thanks for creating the space to do that, Paula and Jim!
-Barbara Parks
Career Coach, Author, Educator
www.greencareertracks.com
Solar manufacturing
I'm in electronics assembly and my ideal "green job" would be something like making solar panels. Bad idea though: seems like those jobs are in Taiwan!
So, does anyone know if there are any electronics assembly jobs in the U.S. that involve solar power?
Helping the underprivileged?
I see all of the other arguments for "green" jobs there, just not this one. Care to give an example?
Great idea for the series, I will definitely be reading.
C.
thank you
i agree jim -- green can be confusing and isn't really accurate, but it seems to stick. i'll keep seeking new language to help us understand this, but we may be stuck with "green" for a while.
tracy -- thank you. i agree that many green jobs will pay less (and may deliver more in the "meaning" department) but I also believe there are or will be green jobs that pay equally -- while these are still in the "few" category, I can't imagine that a sustainability officer in a large corporation is getting paid "less." That being said, it's a good thing to keep our eyes on as we move forward.
ph
one more aspect of potential "hidden" jobs
- they often pay much less than traditional corporate jobs.
the hidden jobs that have always been out there that you speak of in this post are also, oftentimes more likely to be within the non-profit sector.
as a person who has worked as a staff member and volunteer within the non-profit sector, I can tell you that you won't make as much money in these jobs. but you also may never have been happier!
thanks for this series. it's much needed and very informative!
Tracy Crawford
Also... the Mystery of the Green Industry
Glad you're doing this series, Paula!
I read several news articles this past week that continually reference the "green industry." But no one that uses that term is able to tell me exactly what industry they are referring to! So I've come to believe that people are just repeating what they've heard (or read). At best the "green industry" in the context of green jobs is an ambiguous reference to "where the green jobs are." But a little secret that most people don't realize is that green jobs can be found in virtually all industries! And, besides, there are prior claims to the name "green industry." One is lawn care professionals and landscaping contractors who have been calling their industry the "green industry" for many years now. The other is horticulturists, who often refer to their industry as the "green industry." And I believe the original use of the term "green jobs" was in reference to jobs for people with green thumbs!
-Jim Cassio