They will also be financed, in part, with your tax dollars, if, as seems likely, the company has its way. Incentives for manufacturers like GE that make super-efficient appliances are already part of the Waxman-Markey climate-change bill awaiting action in the U.S. Senate. As GE explained it, the government would provide "awards" to best-in-class appliances of $75 per dishwasher, $200 per refrigerator and $300 per water heater, paid directly to the manufacturers. As I read Section 214 of the bill (and I could be wrong, since it’s not easy reading), the government would also pay retailers who sell best-in-class appliances.
Did you know that the government was going to subsidize appliance manufacturers? Me neither.
Last week, GE executives came to Washington to talk with government officials and reporters about their smart appliances. When combined with a smart electricity meter, a smart grid and distributed renewable energy, GE’s water heaters, washers, dryers, dishwashers, refrigerators and stoves would help enable the company to provide zero net energy homes by 2015. That’s very cool. (Here are details from GE.)
While appliances are not the most exciting or profitable of GE’s businesses -- the company tried, without success, to sell off its appliance business a couple of years ago -- GE does have a history of innovation in the business. GE gave us the first self-cleaning oven, the first fully automatic clothes washer and the first refrigerator that dispensed ice and water through the door (which saves energy along with wear and tear on the biceps muscle).
At a D.C. newsmaker event, Jim Campbell, the president and CEO of GE’s Consumer & Industrial division and a 30-year veteran of the appliance business, said:
"I think Smart Grid-enabled appliances will usher in another revolution ... a revolution in which these appliances will enable us to use energy more wisely ... and help reduce greenhouse emissions. And, in the process ... GE and other manufacturers will lead the way to a new era of U.S. technological leadership ... and the thousands of jobs that go with it."How would the smart appliances work? Aside from being more efficient, they would talk to the utility grid and use less electricity when prices are highest -- assuming, that is, that utilities adopt time-of-day pricing so that the amount they charge for electricity better reflects their actual costs. As a practical matter, this would mean that smart appliances would power down or delay operations to avoid using power during the daytime in summer when air conditioners operate and utility companies bring on their most expensive generation units to meet peak demand.
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For example, a dishwasher could hold off running until late at night when rates go down. The defrost cycle of a refrigerator, which uses lots of energy, could also be automatically postponed until evening. Dryers could operate with less power, as could a new GE product, a Hybrid Heat Pump Water Heater that will be available later this year. (If you want to know more about the water heater, see this. Or watch these videos of GE appliances.)
Of this new water heater, Campbell said:
"Currently there are about 60 million homes in the United States with an electric tank water heater. If even ten percent of those water heaters were replaced with this new Hybrid Heat Pump Water Heater… we could save as much energy as generated by 40 coal-fired power plants annually."The water heaters will cost about $1,500 apiece (compared to $500 or more for a basic water heater today) but they are expected to generate average energy savings of about $250 a year. Since they have a 10-year lifespan, that’s not a bad deal.
So there’s no doubt that these appliances deliver substantial benefits. Let’s hope millions are sold. The question remains, does GE need a subsidy from your tax dollars to bring them to market? A couple of observations to put that question in context:
First, the state of Kentucky and the city of Louisville are already providing subsidies to GE to manufacture the water heaters. As a GE news release said this spring:
"Up to $17 million in incentives from the state and metro government will be made available for the design and construction of the new energy-efficient hybrid electric water heater and for several other investments that the Company will make at Appliance Park over the next several years, which will total over $69 million ... Kentucky also will provide funds to train employees for the new jobs and will exempt from sales tax certain materials purchased to construct new facilities."GE’s unions also chipped in, approving a temporary wage freeze to make the Louisville facility “more competitive and attractive than other manufacturing locations that were under consideration.”
Second, this is one of a plethora of targeted subsidies aimed at getting us closer to a clean-energy economy. GE is well-positioned to capture its share. GE makes wind turbines and solar panels, which get federal tax credits and are helped by state-mandated renewable energy requirements. (Of course, GE is in the heavily-subsidized low-carbon nuclear business and it wants to get into the business of “clean coal,” for which massive subsidies await.) GE also makes smart utility meters, a key part of the smart grid, which has been allocated $11 billion under the 2009 federal stimulus package.
So every step of the way, taxpayer dollars come into play.
I asked Jim Campbell why GE needs the incentives to make smart appliances. He told me the company has been developing smart appliances on its own but that the Waxman-Markey incentives would accelerate their deployment. And, as we all know, there’s no time to waste when it comes to curbing greenhouse gas emissions. What’s more, GE’s Louisville-based appliance business is getting squeezed by weak demand and low-cost foreign competition.
“We’re in a very tough market right now,” Campbell said. “The appliance industry is down double digits.”
Fair enough. But I thought the appeal of a cap-and-trade scheme is that it would set a price on carbon and then let the market decide which are the most efficient ways to reduce emissions. Obviously, there’s a lot more deciding going on than we were led to expect.


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GE Appliances
The new model applinaces GE is putting out is lacking quality. Anyone who buys a GE appliance should get the extended warranty and price haggle. I bought one of the newest model refridgerators 4 yrs ago, and having major issues with it. I have owned other brands that have gone 20 yrs of service without a issue and a current one on 11 yrs. I would not recommend a GE appliance to anyone, not worth the hassle nor the price tags asscoiated with them. The quality and service recieved on my product has been lackluster with no end in site.
I'd like
I'd like to see other companies out-compete GE on these endeavors. If their heart's not in appliance production, it will show in the product quality. I'm sorry but the 10 yr lifespan on a $1500 water heater doesn't impress me when tankless heaters last twice as long. How do the two compare in carbon footprints? And when solar hot water heating (zero footprint) has a payback of 5-7 yrs, why not put more emphasis there to really cut the carbon.
I checked out GE eco-home products including a whiz-bang home energy dashboard panel. It integrates with renewable on site energy production, climate control, smart grid metering, etc. Unfortunately they are only available (at any price) on expensive new build construction projects, and none within 150 miles of my house. We won't green the country until this stuff is easily available to retrofit on existing construction.
Luckily I have found other sources for home energy consumption monitoring and am fast on the way to increasing efficiency in my household at a minimal cost.
What I'd really like to see is proactive utility tariffs that encourage net metering (so I can make my own power) and demand pricing at households that, like the article says, more closely approximate the true costs of the energy production and delivery at various times of day. Unfortunately we have a 50-state uneven playing field right now on that score.
Free trade
It's great to see that US Tax dollars are subsidising better products but to what impact on other economies? Will GE be expecting to sell these subsidised products on the world markets to the detriment of local manufacturers with no government subsiby?
Taxpayer dollars
Why should taxpayer dollars go to subsidize a company in a capital market?
Creating these green products at a cost that makes sense to the company's bottom line and to consumers is the only way these products can survive in a free economy. Why should they start out with a crutch from taxpayers?- giving GE less incentive to create an effecient business and product.
thats all great and
thats all great and everything but the jobs created will go to the lowest paying country. not here in america where we need the jobs.
However, GE is not top quality
Talk with appliance repair people and they will tell you that GE is not the same quality that it was 10 or 15 years ago. GE has cut many corners to increase profits. I have had problems with every GE appliance ever owned in the last 6 years and would hesitate to buy again, rebate or not.
Cool - standardize
With the push to time of day pricing and smart grid enabled appliances and potential for home energy generation and co-generation - look for a re-emergence of the home server concept - over a 10 year time frame - one could save alot of cash - probably not enough to cover the cap costs but getting close.
Cool
Seems to me that everyone should have one!
Smart and subsidized
GE can start by letting stockholders and consumers about the plan...