Editor's Note: Serious Materials CEO Kevin Surace addressed the U.S. House of Representatives' Democratic Caucus this morning at their annual issues conference and job summit. Saying that the next industrial revolution is dawning, Surace urged lawmakers to foster U.S. leadership of the new economy, outlined challenges and opportunities, and talked about what his firm doing to meet them.
He also disclosed that his company is participating in the energy efficiency overhaul of the Empire State Building. Serious Materials plans to transform the glass in all 6,500 windows of the historic building and convert them into super-insulated, high performance energy efficient windows. Surace's speech, which is posted on the Serious Materials blog, is reprinted here with permission.
Good Morning. I want to thank Chairman Larson, Madam Speaker, Anna Eshoo and all our California representatives, and all of you for the opportunity to be here with you today. It's an honor to have a chance to share some thoughts on re-energizing America through energy efficiency, job creation and economic growth.
I'm just one Silicon Valley CEO among many who are proud of our president, and enormously grateful for the courage shown by the Democratic Party for the leadership you have already shown on these issues. And your leadership will be needed again in 2010 to lay the groundwork to kickstart America onto a path of long-term prosperity and growth. My employees thank you, my kids thank you, and I thank you, from the bottom of my heart.
In the last few years, we have learned a lot about climate change, CO2, and environmental issues. But I am not here to talk about those today and, science aside; they will likely remain difficult political issues for the foreseeable future.
But energy efficiency is a whole different ballgame.
Everyone likes to save money. And every member of Congress wants to save their constituents money. When a private sector entrepreneur like me runs the numbers on energy efficiency, it turns out there are a lot of people who can be quickly employed, and there is a lot of money to be saved by Americans. Every dollar saved by a homeowner who does a retrofit is as good as a long-term tax cut. Every dollar saved by a small business (or large) is as good as a long-term tax cut.
Right now, today, we have technologies that only a few years ago made no sense, yet today have fast paybacks. This transcends red and blue, and is as purple as it gets.
Helping Small Business Helps the Economy in a Big Way
The venture community has already figured out that the low hanging fruit is energy efficiency.
Small business, the backbone of our economy, is stepping up to the challenge, creating products and services that will literally change the landscape of this country and economy. We must all thank small business entrepreneurs in America. They take the risks, employ the most people, and are making change the fastest.
The most purple thing we can do is help small businesses create jobs. Small business is the heart of America, everyone in this room knows that, and I'm almost certain you've all said it to your constituents; it cuts across urban and rural, progressive and conservative, young and old. Small business is the engine of job creation. So please, let's create those jobs.
I grew up in upstate New York, near Syracuse in the ’60s and early ‘70s. The first time I ever heard anything about energy efficiency was of course the 1973 Oil Embargo. I was in fourth grade and this became the topic everyone was talking about. We learned about the three-color flag system, odd/even days, reduced highway speeds, year-round daylight savings time, CAFÉ standards and the Weatherization Assistance Program. We turned off lights and wore sweaters. The government funded research in solar, wind, buildings and windows. And we educated our citizens on the value of conservation. Simply put, this country responded to the emergency as a nation, together.
By the 1980s, however, all was forgotten. While some of the government programs remained, all of us went back to our wasteful ways. Energy was cheap after all, and would likely stay that way. The Cold War was ending, the Middle East loved selling us oil, and coal was homegrown and really cheap. So let's face it, we lived it up for the better part of 30 years, and forgot all we had learned.
And while we lived it up, we began to lose jobs and lose our manufacturing base. After World War II, America manufactured nearly 50 percent of the world's goods. The whole world came to us to buy everything from elevators to tractors to electronics to pipes.
America: Wake Up!
This really hit home recently as I was touring the mechanical rooms of the Willis Towers (formerly Sears Tower) in Chicago. The tower is soon to undergo a huge energy retrofit, and the owners have looked at everything in the building, every way they can reduce energy consumption. So, of course all the chillers, motors, pumps, and heating systems are up for replacement.
In walking through these floors, I noticed that every piece of equipment had been made in America. All made in 1972, when they were installed. GE, Westinghouse and a host of other names ... all proudly stamped Made in America. The steel beams and some large equipment I am not sure anyone can identify: Still, all made here. We invented it, we made it, and we installed it, right here by our American workers. God, that made me proud.
However, just a short time later I had to swallow some of that pride. Listening to the owners as they were looking to buy new equipment to replace the older machines, they tried to find American-made replacements. However in most cases, they simply weren't available any longer. That is not a choice. And these building owners are very proudly American. But it doesn't matter. While we invented all those technologies, from big iron to big motors, we just don't make any of it here any longer.
In fact, while the world came to our door in 1950 to buy nearly everything, today we make less than 25 percent of the world's goods, and that is heading south, or should I say east, really quickly. When the latest statistics come out, we may be heading under 20 percent. And American manufacturing jobs lost the last few years may never come back. Companies from China and other countries simply have taken over.
This has caused huge ripples in our economy; including a jobless class of citizens, large trade imbalances and a soaring $12 trillion debt.
Invent, Manufacture, Install
And how will we pay back that debt if no one buys anything from us? One of the fastest growing exports in the last decade was financial services. Do you think anyone wants our financial services any longer? I don't think so.
To pay back this debt, and create long term growth, we have to get back to core values in this country. Simply stated; invent, manufacture, install.
We are at a unique crossroads now as we head into 2010. We have the realization that we must conserve energy. Not just to address climate change, but to save money and create jobs. We're back to 1973, on the brink of crisis. Back then, it was forced on us; this time it is our choice. We can do nothing and wait until crisis truly forces our hand again. Or we can do everything to prevent it and come out on top creating jobs and a strong domestic economy.
As (Energy) Secretary (Steven) Chu and (Pulitzer Prize-winning author and New York Time columnist) Tom Friedman reminded us, China is charging ahead with new, clean technologies. They have a national directive to lead the world in energy and efficiency technologies. China missed the Industrial Revolution by more than 100 years. They missed the IT revolution by two decades. But they will not miss this next Industrial Revolution -- the energy economy.
Why? China cannot keep up with its own energy needs, so they're innovating, and manufacturing. And if they lead the world in this, as they have committed to do, we will be buying everything from them for the next 100 years. Let's not wait until it is too late. America: Wake up.
As a country, we have the opportunity to lead the world in energy efficiency and new technologies. Our buildings alone consume 40 percent of our nation's energy, much of that going right out the window. While most of you may think a dual pane window is energy efficient. Think again.
Dual pane windows were invented back in 1865. So in 1870, they were truly best of class. But I am thinking, 140 years later and we call that energy efficient?


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Insist on a Union Certified installer for all building products
What is missing from the article is the awareness of proper certified training with the installation. The product is only as good as the installation that is the bottom line! With all the sustainable best practices measures being applied with NAHB and the USGBC the third party certifications for installation of all building products needs to be mandated. The products can at this time now perform to the design specifications with best practice installations. Insist on trade organizations that have this training in place. Insist on the best trained craftmans for the project. One issue is that the Architect spends countless hours specifing the products and very little time specifing the installation. This thought process needs to change.Best practices is the definition of high performance products. This type of awareness is what is conveyed when a "Union Certified Carpenter" is requested.
"I just don't understand how
"I just don't understand how we can incent people to buy solar panels made overseas, when plants in the U.S. are struggling for business. We invent the technology here, send all the jobs to China to make the panels, only to put them on a ship for 6,000 miles and send them back here. And they call that green?
That isn't green. It is irresponsible. And it has to stop."
AMEN! This is the first time ever I've heard these words spoken. PLEASE APPLY THIS TO MORE TECHNOLOGIES OTHER THAN WINDOWS!
This article is written in terms of windows, but I wish it would continue with this logic to fuel cells and nano-tech research. I believe taxpayers are paying for this research, yet the same thing happens. The jobs go straight to Asia. American workers never have the chance to lose these jobs because they never get the job when it is born.
If you explore the future nano-technologies, it is easy to expect all those jobs will not be on American soil. We borrowed money from China to do these researches. China gets the jobs and China gets the interest on our country's national debt.
I'd like to contribute this other warning... many nano fuel cell research grants use materials that are considered "Rare Earth" minerals. You will find that the rare earth minerals are not mined in America, but Russia, Canada and Iran. So, my logic believes that the new jobs of the future that are born in American research will be on the country's soil that has the mines.
I'm generally hostile to the green movement because I think it is colorblind and the green movement is truly a red movement. Get the joke in there? And whatever this purple thing is... who knows?
But I am enjoying this article and will re-read it several times very carefully.
If American tax dollars pay for the research or stimulus, then the grants and stimulus must be tied to manufacturing on American soil. Absolutely!
I'm all for anything that wastes less energy. But I despise the commie propaganda and lies that our planet is dying because of carbon dioxide and man is the cause. I will never believe a word of that story. And nobody ever calculates the carbon footprint of the national debt, instead it is just focused on the individual as if they are personally responsible and everybody's contribution can add up to make a difference... not so if you know the carbon footprint of generational debt interest payments.
But you guys can reduce wasted energy all you want as long as there is no more debt and you approach the job creation in terms of manufacturing on Amercan soil.
I'm also not sure I follow why schools need government bonds to upgrade if it is proven that the energy savings will pay the interest. Can anybody explain why a private enterprise would not want to get that bond? It seems an opportunity that does not need national debt financing. Why would not a bank step in and grab that before the government gets involved? Couldn't a bank use such a bond to meet a requirement of the community reinvestment act? Why is it better that China gets the interest instead of a private institution?
Of course, banks are turning into property of the state, nowadays. So maybe that's no difference one way or the other in some scenarios.
Rethink the buildings, not just the building materials
Reinventing how buildings are made and what they are made of is certainly a good thing. But eliminating the buildings is even more important, and saves way more energy.
Green Living is about having only homes, markets, schools, and pedestrian-friendly retail, and eliminating tall office buildings, sprawl retail, and the like. Those wasteful and out-of-date buildings cannot waste energy if they don't exist. Most activities done in office buildings are totally unnecessary to real life, and those that are can be done by telecommuting or in small offices in pedestrian-friendly towns. This is a back-to-basics economy. Don't be fooled by any "recovery."
You can find out about how to REALLY achieve energy efficiency, and what is really going on in the economy, by visiting the nonprofit Green Living web site at www.pbzproductions.com/green/.
Patty Zevallos
A man with a vision!! THEN ACTION!!
Fantastic-- you are right 100%-- if more entrepreneurs take action as you do this country will rocket back to the top!!God speed and thank you!!
Garbage can!
The one place this is good for. İt is easy to spend 100 dollars to save one dollar - with windows that is what he is demanding. İt is good that his company apparently managed to save the Chicago supplier - but it is also good business for him - how many cents on the dollar did they pay in the buyout.
The writer certainly managed to drop names (with awards) on the way in - if anybody backs up he will be in big trouble!
First - stick with two pane insulated glass unless you are in a very cold region - always use argon fill (a much better insulator than nitrogen) - use the proper selective coating for your area - select a frame that will maximize savings.
After those steps you can make additional change by using storm window coverings in the winter only on some windows.
Have less windows - especially ones exposed to the windy side.
Or you can buy the fanciest windows available for a fantastic price.
This speech is terrific!
I wanted to stand up and cheer! I've sent it to my legislators here in Vermont and to folks around the state - this is exactly the kind of thinking we need in Washington and at home.
Thanks for all that you are doing, Kevin, and come visit us in Vermont.
Liz Schlegel
140 years?
Kevin,
Do you know when triple glazed windows were discovered?