A lot has changed in the past several years that have shifted companies' focus toward sustainability.
Post-9/11, post-financial crisis, post-BPA and melamine scandals, the public opinion pendulum has swung strongly toward a more activist role for governments and corporate boards in overseeing how companies operate globally.
If this is the "new normal," future business leaders have to be prepared to deal with these complex issues -- not as matters of public relations but as integral parts of operational strategy.
But business education programs, even green MBA programs, are failing to prepare students for the deep, complex and sticky issues that underlie sustainability strategy. In narrowly focusing on topics like cap-and-trade and carbon footprint reduction, business education has left uncovered the hidden, human dimensions to sustainability -- an exclusion that is leading to a major void in the sustainability efforts at companies across the globe.
According to recent research from Harvard Law School and the IRRC, only 28 percent of global companies have in place labor and human rights (LHR) policies covering their global supply chains. And for most green MBA and sustainability programs, human rights are too politically charged to warrant a place in the coursebook.
We argue that sustainability is not merely a series of financial decisions, but a complex web of social, environmental and economic ecosystems in which global companies need to operate in order to create long-term success and profitability. And the human elements of those systems, including working conditions, access to clean water and education, health care and other related issues, should be central to businesses' sustainability strategies.
To incorporate these complex issues into the curriculum, business schools must make a shift away from process thinking and into systems thinking, and take a more scientific approach to business education. They must help students make this radical shift in thinking by offering courses and projects that shift the way their analytical minds work.
Business schools are very good at asking students to ask hard questions -- for example, how would marketing, IT and operational functions work together to reduce a company's energy consumption?
Traditionally, we are not so good at asking students what the questions should be, in the first place, or how the systems within and outside a business support or conflict with a company's mission and goals. A cross-functional team to address energy consumption will have little long-term impact if, for example, a citywide shift to wind power is imminent, or if all employees drive individual cars to work, or the company's widget manufacturers in Asia employ child labor.


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sustainability will be everyone's choice in the future
sustainability will be everyone's choice in the future.
though the road to it is ups and downs...
we all now go straight to it~
youngsun machinery also chases the result.
www.youngsunpack.com
Sustainable business is more than just green
Green is less bad, sustainable is something that will continue into the foreseeable future.
I would offer that the Bainbridge Graduate Institute in Washington State offers an entire term of Social Justice class and these beliefs are ingrained in the culture of our school. Our Social Justice and Diversity Committee constantly strive to ensure these issues are considered in our curriculum, admissions, and coursework.
As a current student pf BGI, I can attest that we dive into these conversations headfirst and heart-strong, with the belief that social justice is in fact the cornerstone of any triple bottom line business.
I think this article misses an opportunity to show how "Green" MBA programs like Presidio, Dominican, and BGI are changing the way our leaders are approaching sustainability as their graduates become the business leaders of the next generation.
David, I would like to personally invite you to come and visit BGI on our Islandwood campus on Bainbridge Island to see how a Sustainable MBA program can incorporate social justice into its coursework.
Sincerely,
Denny Pallenberg
Sustainable MBA Candidate, 2010
Bainbridge Graduate Institute
There are more than just a "Green" MBAs
The author has clearly missed the point and not looked closely at the curriculum associated with many of the leading "green" MBAs. Presidio Graduate School's MBA in Sustainable Management incorporates the human or social dimension into all courses. Furthermore we put an emphasis on leadership and experiential learning, designed specifically so that students have hands on experience dealing with the "complex and sticky issues that underlie sustainability strategy".
Even the term "green" MBA misses the point, as programs like ours are much more than "green" and look at the full relationship between social, financial, and ecological factors on business.
"The Dirty Little Secret
"The Dirty Little Secret About Green MBAs"
The title of this blog is a very harmful and overstated accusation. I know some who would disagree and be offended by this author's perspective.
Bright Green MBA Program
Marshall Goldsmith School of Management (MGSM) offers a Bright Green MBA program that prepares students to be effective triple bottom line leaders for the changing world. Check it out at: http://mgsm.alliant.edu/academic-programs/bright-green-mba/
Not sure whose Green MBA you're talking about...
Contrary to this article, the Green MBA at Dominican University of California expressly includes triple bottom line thinking (environmental *and social* justice along with financial sustainability: people, planet, profit...note order!). The Green MBA at DUC also requires systemic thinking classes for all incoming candidates, specifically to prepare graduates for dealing with the complexity of our current challenges.
Berdish Steps Up for Human Rights and More
It takes someone with confidence and conviction to tell truths that white collars want to keep hidden. American corporations are equipped with hidden cameras to keep an eye on employees and customers they don't trust, but some of these same corporations have gone to great efforts to keep cameras off their suppliers.
Great article David!
Lorraine Haataia, PhD
Corporate Sustainability Consultant
www.DrLorraine.net
Green MBA's
Check out Antioch New England's MBA in Organizational and Environmental Sustainability @ http://www.antiochne.edu/om/mba/default.cfm?nav=1. The program is designed around complex system thinking, with every class being looked at from a complex system lens.
Thank you.
That is the kind of information the article lacks. But when I read the article, it seems the author would include that Antioch program with all the other failing programs. "But business education programs, even green MBA programs, are failing to prepare students for the deep, complex and sticky issues that underlie sustainability strategy."
This leads to the question exactly what MBA programs is he talking about? I guess he means every MBA program, even the green ones. I read the article, but did not see where he identified a specific MBA program anywhere that has this problem. I don't see what specific green MBA programs he says are deficient. So I guess the author says every one of them is failing. How did the author measure this "failure" to prepare students? Against what? It would be usefull if he cited a linked report or survey of some kind. Maybe I didn't look hard enough but I didn't see one.