How to Drive the Smart Grid Forward: Connect with Consumers

Almost a year ago, I joined the GreenBiz.com debate about our nation's energy future and clearly stated my backing of smart grid as critical to affecting the rapid change we need on our industry's severely antiquated infrastructure and business models.
 
Perhaps not unexpectedly, many business, government, academic and consumer stakeholders still question its credibility as the answer to our current and anticipated energy challenges. This past year has shown some acceptance and progress, as well as lessons to move ahead with.

Putting Our Foot on the Accelerator

Many utilities unveiled their smart grid plans -- and even broke ground -- over the past year, and we've started to see headlines move beyond smart meters to encompass more game-changing smart grid efforts such as renewables integration, grid automation, system optimization and electric vehicle preparation. In addition, we've become smarter about how to increase energy efficiencies and utilize cleaner energy sources more effectively thanks to new R&D efforts and market trials.
Transmission towers
The private and public sectors have begun working toward common goals and have accepted that a collaborative effort is necessary to make smart grid a reality. That's why -- after two years of consultation -- the federal government, state and local officials, utilities, demand response providers, regional wholesale power market operators, electricity consumers and other interest groups finally came together to formalize the National Action Plan on Demand Response.

Significant progress has also been made this year standardizing smart grid technology. The National Institute of Standards and Technology's created a common smart grid framework and interoperability standards.

We've been pushing ahead at a very aggressive pace for months, but not without our share of speed bumps and lessons learned along the way.

Recovering from Detours

I believe one of the most challenging obstacles to overcome as we move along the road to a smarter grid is consumer education.

Policymakers or regulators have to respond to the demands of the public. This is why we saw two game-changing smart grid proposals by Baltimore Gas & Electric and Hawaiian Electric Co. face early setbacks in securing regulators' approvals.  Although on the surface concerns with these proposals seemed primarily rooted in challenges with identified funding sources and determining smart meters' payoff, fundamentally they demonstrated how consumer misperception about what smart grid is -- and is not -- and the resulting levels of public discomfort with their supporting role in such investments -- can influence decisions about how and when to proceed with utility proposals.

Without consumer education, there's a lack of acceptance regarding smart grid's overall purpose and benefits. That causes confusion about the role of smart meters, the value of participating in energy efficiency programs, etc.

Next Page: Finding better inroads.