This Sunday, October 10, 2010, is 10/10/10, and the climate action group 350.org is organizing a "global work party" for the planet. The idea is simple: Thousands of small projects can make for big changes.
And there are indeed thousands of projects, if not tens of thousands, lined up. At the projects homepage, 350.org/workparty, there are more than 7,000 events registered, and no doubt many more that haven't been registered through the site.
The events range from the serious to the silly, and everywhere in between, but behind the events are thousands of people, in every country in the world (except, as of this writing, North Korea and Equatorial Guinea), coming together to address nearly any aspect of global warming you can think of.
Renewable energy parties are ubiquitous, including the president of the Maldives installing solar panels on his roof yesterday (pictured at right). But there are also plenty of neighborhood beautification projects, educational events and plain old celebrations.
The big question for our readers is: What is business doing for 10/10/10? Of course, many of the masses of people who will be involved in Sunday's happenings work for a business or organization, but how many are working on behalf of a company?
Jamie Henn, the communications director for 350.org, wrote about the event for GreenBiz.com last month. Last year, he wrote, "our friends at Camelback and Patagonia donated products with information about 350 ppm and how customers could get involved in the campaign. The good folks over at Keen and NRG Systems organized rallies with their employees as part of our international day of climate action. The team at North Face made a great video with their employees and donated warm jackets and hats for a group of youth from developing countries who were attending the frigid Copenhagen climate talks in December."
And this year? Jamie offered 10 things businesses can do to take part in the 10/10/10 work party for the planet:
10 Ways for Businesses to Get Involved in 10/10/10:
- Organize a park or beach clean up with your employees.
- Install a new set of solar panels on your company.
- Retrofit a local school or government building to be more energy efficient.
- Host a Green Business fair for sustainable companies in the area.
- Partner up with local non-profits to organize a clean energy rally.
- Host a business round-table with your political candidates.
- Plan a Race for Clean Energy footrace fundraiser and donate the money to a local environmental campaign.
- Organize a field trip for your employees to a renewable energy project near you.
- Sponsor an advertisement for a local 10/10 event in your city to help turn out a crowd.
- Commit to cutting your emissions 10 percent in 2010 with the 10:10 Campaign!
Although getting companies involved in a formal and high-profile way in 10/10/10 would send an important message, just getting people of all stripes involved in their local environmental will send an equally important message, and could make a world of difference.
For more information, visit the 10/10/10 Global Work Party homepage, and you can search for a work party near you on the site as well.
Photos CC-licensed by 350.org.

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Dear 10:10 Eco-fascists...
On 10/10/10 just kill yourselves in a mass suicide. Massive carbon and overpopulation reduced instantly. Do it for Mother Earth!
Circle your calendar
Circle your calendar 10/10/1910. That is the date. The place is where you live. And the point is to do something that will help deal with global warming in your city or community, “and noting climate activist and author Bill McKibben.
10/10/10 http://apusa.us/101010-3958/
10:10 Do we get red buttons if we go ?
Its sure to go off with a bang
no pressure ;-)