Why GM's Sustainability Chief is Charged Up About the Volt

Outside the door to General Motors' Washington office is a photo of the Chevy Volt framed by the U.S. Capitol.

GM loves to market the Volt, the 2011 Motor Trend Car of the Year ("A car of the future you can drive today.") It's an engineering breakthrough, a darling of the "green" media and evidence that stodgy old GM knows how to innovate.

So why, I asked Mike Robinson, GM's vice president of environment, energy and safety policy, is GM selling so few Volts? Just 321 in January, 281 in February, according to GM's monthly sales report. By comparison, Chevy sold nearly 70,000 Silverado pickup trucks during those two months.

"We're on target," he assured me. "We've probably got orders for every one we can build in the next year." Chevy plans to sell 10,000 Volts this year, and another 45,000 next year and, if all goes well, a lot more after that.

mike robinson"This is not a science project," he said. "We really want to build a mass-market vehicle. We believe that electric cars are a better long-term solution than pure gasoline."

Strong words from an executive at GM, which remains the No. 1 automaker by sales in the U.S., selling 2.2 vehicles last year. If GM believes in electric cars, chances are we'll be seeing many more of them in the years ahead.

I was meeting Mike for the first time. He's a straight-shooter who divides his time between Detroit and D.C., where he's got an apartment. Mike, 56, is a native of Worcester, Mass. and a lawyer who was educated in Jesuit schools and has worked for GM since graduating from Villanova Law in 1984. Before that, he spent four years as an Air Force officer in Mississippi, Oklahoma and King Salmon, Alaska, where, yes, the fishing was great. He loved the air force, he told me, but didn't care for the bureaucracy. Somehow he wound up at GM. Go figure.

The good news, he said, is that post-bankruptcy, GM is a leaner company where young people, many of them passionate about sustainability, are being heard. "We're a lot nimbler than we used to be," Mike said.