6 Ways Companies Can Address Their Water Scarcity Risks

As the world starts to wake up to the reality of looming water shortages, companies, investors and other stakeholders care about the risks posed to business from water scarcity. As a result, companies are measuring their water footprint -- direct water use and increasingly indirect water use in their value chain. They are also beginning to develop an understanding of the geographic distribution of water scarcity risk.

In understanding water accounting we must first explore: what comprises water risk; why does water accounting include both footprinting and risk mapping and why the interest in water accounting?

First, water scarcity risk is characterized as:

  • Physical (the availability of water);
  • Reputational (potential impact to brand value); and
  • Regulatory (current and potential water quantity and quality regulations).

These risk factors typically translate into real business issues such as business continuity, social license to operate and brand value.

Next, why water footprinting and risk mapping? Water footprinting provides information on water use -- direct and indirect across a value chain. However, the location (timing and quality) of water use is essential in understanding water scarcity risk and impacts to businesses.

It is important to understand that carbon accounting methods do not translate well to water use and water risk mapping -- carbon is fungible and water is not. As a result when companies develop a global water strategy it must be translated to the local level (the watershed) for effective implementation.

Finally, why the relatively recent focus on water scarcity risk to businesses? One of the key drivers is investor interest (other stakeholders are also increasingly focused on water scarcity and how businesses address this issue).

Three recent water reports illustrate investor interest in the impact of water scarcity to brand value and business operations.

Also, watch the Carbon Disclosure Project Water Disclosure initiative for insight as to how companies are addressing water risk and opportunities. This program is in its second year and the results from the 2011 survey are expected in November.

How to Dive in to Water Footprinting

So how does a company measure its water footprint and water risk? It is important to keep in mind that water accounting is in the early stages of development and there is no shortage of approaches. A good place to start in understanding the tools available is with "Corporate Water Accounting: An Analysis of Methods and Tools for Measuring Water Use and Its Impacts" by the United Nations Environment Program and The CEO Water Mandate. The report examined publicly available methodologies and did not focus on proprietary tools.