Serious Energy Greens Glass at New York Stock Exchange

Fresh from its window pane retrofit at the Empire State Building, Serious Energy has greened the glass at another landmark in the Big Apple: The New York Stock Exchange.

The Sunnyvale firm is talking up its latest high-profile project this week as the green building industry descends on Toronto, the site of Greenbuild 2011.

The company replaced more than 7,000 square feet of glass in the 104-year-old building -- all the glass in the facade on Wall Street and on two other sides of the building, according to Valerie Jenkins, Serious Energy's vice president of marketing.

Kevin Surace, the firm's CEO, is fond of saying that most of any building's energy literally goes right out the window. The glass retrofit at NYSE is expected to improve the thermal performance of the windows by almost 60 percent and reduce solar heat gain by 40 percent.

The changes are expected to save money by paring down the amount of energy needed to heat the building in the winter and cool it during the summer, in addition to providing a more comfortable work environment.

At the core of the retrofit is the firm's SeriousGlass, a system of super-insulating technology for windows that looks like a giant glass sandwich when viewed as a cross section. (Here are GreenBiz earlier articles about SeriousGlass and the company's retrofit of the Empire State Building's windows.) The project at the stock exchange was somewhat easier than the one at the Empire State Building, where the panes of glass for 6,514 double-hung windows were retained and converted to SeriousGlass systems.

Serious Energy brought a scale model of the Empire State Building to Greenbuild last year. I'll see whether the company's display this year tops that when I arrive at the conference later today.

The firm's announcement this week about the NYSE project was the latest green building development involving the company. Last week, Serious Energy became one of the companies that are tech partners with the U.S. Green Builiding Council. [Indie Energy also became a USGBC tech partner last week.] The relationship enables building owners and operators to sync up data culled by the SeriousEnergy Manager with LEED Online, the USGBCs platform for LEED users to manage their certification process online. That hookup, through the USGBC's LEED Automation program, also supports continued monitoring of building performance against LEED standards so that green buildings deliver the environmental benefits their owners expect.

The LEED Automation program began last fall and is developing into one of the checking-and-balancing mechanisms that the USGBC will use to shore up gaps between green building design and performance. The automation program is the subject of a panel discussion today at Greenbuild.

Photo courtesy of Business Wire.