BSR 2011: How Coke, UPS & RMI Deliver Greener Trucking, Transport

At the same time, UPS is trying to find the most effective way to transition from traditional to greener fuels. As a result, the firm's eco-fleet, which is expected to reach 2,600 trucks and vans by year's end, includes propane, liquid natural gas, compressed natural, gas, hybrid electric, hybrid hydraulic and all-electric vehicles. And during its search, UPS has encountered two of the chief challenges posed by transitional technology:

• One size does not fit all. "There is no silver bullet," said Wicker, noting that each type of green vehicle is best-suited to a certain transport environment -- city versus highway, suburban versus rural, etc.

• Cost. "Typically, these are two times the cost of their gasoline or diesel brethren," said Wicker. "People ask, 'Why don't you just convert your whole fleet?' " For a firm that buys 5,000 to 10,000 new vehicles a year, doing so at current vehicle prices would be cost prohibitive. he said.

Like Harvey from RMI, Wicker suggested collaboration in the marketplace as a way to bring costs down. "With fossil fuels, as demand goes up, price goes up. With technology, as demand goes up, price goes down."

The key to the transition is going step by step, Harvey said. The Reinventing Fire vision lays out ways for the U.S. to get from today's consumption rate of 13.5 million barrels of oil a day at the cost of some $2 billion to virtually no fossil fuels -- "that's no coal, oil, nuclear power but with a little bit of natural gas" -- by 2050, he said.

"We believe you can get there and it's a staged process," said Harvey. "That's the beauty of it, you don't have to do it all at once."

Big firms like UPS and Coca-Cola have the resources to test a number of different techniques and technologies, but for most other companies the starting point is vehicle fitness and drivers' behavior and practices, Harvey said.

"The problem is the vast majority of companies using trucks don't know what to do," he said. "What [they] should be talking about now is truck driver behavior."

UPS' work in that area includes use of telematics to optimize routes and obtain a clearer picture of where its trucks are going, how long it's taking them to get there, whether they are conforming to routes and whether their drivers are following best practices for safety and fuel efficiency. Measurement has long been an essential element of everyday business at UPS and previously, the company had calculated its routes "down to a 100th of an hour," said Wicker. Technology now provides a mirror of what's happening.

"I'm often asked," Wicker said, " 'How much more gain are you going to get out of efficiency?' Well, just when you think you've eked out that last bit, a new technology comes along and we find a new way to do what's we're doing."

Image Credits -- Top photo of two red trucks via Inset photos courtesy of The Coca-Cola Company and UPS.