The 7 Attributes of Sustainability Pioneers

In honor of Thanksgiving, I thought it fitting to reflect on pioneers of past and pioneers of present.

Remember the allure of Little House on the Prairie? Pioneer life -- aside from being rough and wholesome -- was exciting. Before anything was established and systems were developed, there was that oh-so-American sense of freedom and possibility.

While working in sustainability doesn't require the use of an outhouse, it does resemble pioneering in the most basic sense of the word -- going to new places and establishing a functioning system. Before all the framework is laid down, there is the possibility of creating an entirely new system, better than any before it.

But being a pioneer -- as we all know from Laura Ingalls Wilder -- takes courage.

As a sustainability professional, do you relate to the pioneer metaphor? If so, this article is for you. What does it take to forage into new territory, and convince your business to grow their sustainability programs?

While writing CSO Back Story, I had the opportunity to speak to several Chief Sustainability Officers about their role as pioneers. Here are seven attributes they share that could support you forge uncharted territory.

1. Who is in your caravan? Form a good team. CSOs today tend to be the first of their kind within the company. But they have created the sustainability function collaboratively with input and resources from their team, co-workers, executive support, and consultants.

2. Separate Yourself From the Program. While Little House on the Prairie helps us visualize pioneer life, I would not recommend watching reruns for inspiration. For inspiration I would turn to Survivor. What often distinguishes the Survivor winner is their ability to know when to perform for the self and when to perform for the group. I find many sustainability professionals don't make the distinction often enough. What is the difference between you and the sustainability function of that company? Can sustainability forge greater ground within your company? Can you forge greater ground?

3. Be Humble. Be prepared for the sustainability programs to take flight and grow beyond your jurisdiction. Charlene Lake, CSO of AT&T, mentioned the need to put your company before your title, and be prepared not to receive a lot of recognition. She also said that "your personal satisfaction should be tied to the progress of the company."