Deep in the heart of America's rust belt a new generation of companies is riding a wave of job-creating lighting technologies as new federal lighting efficiency standards are phased in starting next month.

In Ohio, the birthplace of Thomas Edison and home to light bulb manufacturers GE and TCP, engineering, production and installation jobs are being created as an tsunami of new lighting products pours into home and business markets. 

Despite Congressional Republicans' last minute efforts to undermine new light bulb efficiency standards (read NRDC's Kit Kennedy's blog here), the money-saving law remains in place and takes effect on January 1 as planned. That's good for American consumers -- and for American workers and their companies.

Take Venture Lighting Int'l., for instance, an Ohio company that makes many of the industrial strength energy-efficient metal halide lights that illuminate our city streets and industrial parks. Starting in 2012, the company will begin making energy-efficient advanced incandescents -- 2 X bulbs -- that will be twice as efficient as the old 100-watt energy hogs being phased out of the market next year.

Venture Lighting's sister company Deposition Sciences in Santa Rosa, Calif., makes many special optical film coatings for a variety of high-tech communications and science applications. This high-tech coating is the "special sauce" that reflects wasted heat generated by the bulb back onto the internal filament, making the light twice as efficient and extending its life. But you wouldn't know it by looking at it; the bulb looks and acts exactly like the old inefficient incandescent, but saves you twice as much on electricity.

And it will cost about the same as the compact fluorescents now on the market. "People really want their incandescent bulbs," said Steve Stockdale, new market development manager of Venture Lighting's parent company, Advanced Lighting Technologies. "LEDs are still expensive for some people and many people are not happy with CFLs, so the 2X incandescent bulb will be a nice third technology for many people. We will be giving people exactly what they are used to with no compromise in light quality."

Stockdale says the new bulb has already created new jobs for Americans, from the lighting engineers who worked on the new technology in Ohio to the people who make the new coating machines at its Santa Rosa plant. And he says the company hopes to create more jobs in places like Ohio as the "tipping point" in demand increases as the new energy efficiency lighting standards kick in next year.

Elsewhere in Ohio, there are other jobs being created as more and more efficient lighting products hit the market. More and more manufacturers are switching to new money-saving technologies. And that means more jobs for installers too.

J&M Electrical Supply in Cambridge has been installing major energy efficiency retrofits for major manufacturing companies like Detroit Diesel in the area, saving them tens of thousands of dollars a year in energy costs. Utilities like American Electric Power also have been providing rebate incentives that make the investments a "no-brainer," says Bill Jarvis, J&M's sales manager.

"Cutting light consumption in half is the low hanging fruit. It's a no-brainer when we sit down with the plant manager. With the new energy efficient lights, we can increase the light output and quality while reducing their overall energy costs. When we show a plant manager they can pay for the retrofit in two years, it's a slam dunk."

Jay Patterson is a Cambridge, Ohio, lighting and energy consultant who has seen his business double and triple in the past few years as demand skyrockets for new efficient lighting products. Patterson works with companies of all sizes and shapes and says the demand for new money-saving lighting technology is making it hard to find qualified people. Patterson says with the new energy efficient lighting products coming on the market, their return on investment is almost always under two years. That makes investing in it common business sense.