What's Your Biggest Professional Goal for 2012?

With 2011 coming to a close and 2012 just around the corner, GreenBiz asked executives from a range of companies and organizations to reflect on the past year and look at what lies ahead.

They obliged by telling us about their accomplishments, goals, their thoughts about what will drive sustainability in 2012 and how they and their firms can do better in the coming year.

Here's what they said when we asked:

What's your biggest professional goal for 2012?

Drummond Lawson, Green Giant (Director of Sustainability), Method

We're working to make many of the detailed concepts of sustainability more accessible and meaningful for end users. The sustainability world has long struggled with finding ways to create relevance and meaning among the majority of the population. A big 2012 goal for Method is finding the most relevant ways to share what we're doing in green product design, responsible manufacturing and company sustainability strategy.

Rick Fedrizzi, President, CEO and Founding Chairman, U.S. Green Building Council

Taking over the helm as chair of the World Green Building Council in January, I've set my sights on helping to serve WGBC's global members -- giving them the tools to grow -- while helping newly founded councils get off the ground. After all, the world's most pressing issues require international cooperation to solve, and I look forward to the challenge.

Sarah Krasley, Product Manager, Sustainable Manufacturing, Autodesk

As sustainability practitioners, we are often in "new" parts of the company still bootstrapping. In launching three new sustainable design capabilities for Autodesk this year, I traveled all over the world and spent the time in between frantically catching up on email. This week, I've taken myself on an innovation vacation -- no meetings or deadlines, just time to craft new ideas. I'm motivated and happily enjoying my creativity and more conscious of the factors I need to innovate. In 2012, I'm going to give myself more time to think.

Adam Mott, Corporate Sustainability Manager, The North Face.

My biggest professional goal in 2012 is to further integrate sustainable thinking into our business practices including the product innovation and financial evaluation processes. We challenge ourselves every day to bring innovative products to our customers. My goal is to apply that same dedication to the environmental responsibility of our products. For The North Face as a whole, our goal is to take sustainability to the next level of business integration; we need to build a financial model that incorporates environmental and human capital into the equation.

Eric Olson, Senior Vice President, BSR

Our biggest goal for 2012 is to successfully launch our new Future of Energy platform, which will consist of initiatives designed to accelerate the transition to a more sustainable energy mix. We will be working both at the individual company and industry/sector level to achieve greater energy efficiency in shared supply chains, promoting widespread adoption of alternative, low-carbon energy sources, and understanding and reducing the impacts of fossil fuel use in transportation and power. This is obviously a huge undertaking, which will require that we work with partners in civil society, academia, and government as well as with business.

Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors

Last year, we achieved listing on the Dow Jones Sustainability Index and were recognized as a leader in transparency and performance by the Carbon Disclosure Project. In 2012, my goal is to bring these results to our key retail customers, to help them demonstrate the sustainability of their supply chain, and directly to our consumers by enhancing our brands.

Next Page: Sustainability leaders for Dow, Hasbro, US Foods and more outline their top goals for 2012.