How cows, chemicals and Walmart benefit from sustainability metrics

Last week, we looked in to Walmart's use of the metrics underlying the Sustainability Index to drive changes in its supply chain. Presented at a panel the Sustainable Brands conference in San Diego, Walmart's Jeff Rice was just one of several corporate leaders to share how they plan to use The Sustainability Consortium's measurement systems to boost efficiency throughout their supply chains.

In addition to Rice, Walmart's director of sustainability; also participating in the panel were Cristian Barcan, director of sustainability with the nutrition and health division at BASF; James Reagan, senior vice president of research, education and innovation at the National Cattleman's Beef Association; Mike Faupel, director of operations at TSC; and Charlene Wall-Warren, sustainability leader for BASF North America who served as moderator.

The TSC is ramping up its development of metrics to help in the process: This year, the group will complete metrics for 100 product categories that include apparel, food, toys, personal care, automotive, electronics and paper. Of these, it's made the most progress in food and beverage reporting tools.

And over the next couple years, it will roll out metric tools for several hundred categories of products. Walmart is working with the TSC to go beyond that and develop tools for up to 1,500 categories of products that it will eventually use internally.

The BASF's Barcan put the need for this vast undertaking in perspective.

"With 9 billion people on Earth, and the need to use as much as two-and-a-half planets' worth to satisfy demand at current pace, changes need to happen," Barcan said.

He stressed the importance of being more holistic and sustainable, of going beyond price and focusing on delivering value by collaborating and using measuring tools. "Forget about measuring, we don't even know what we have on hand today."

He said what BASF does, with its plethora of products, is comparable to Walmart, except at the other end of the supply chain; this drives the need to start thinking about value along the entire supply chain, not just parts of it.

"Sustainability has to be a continuous improvement over time -- it never stops," Barcan said.

To this end, BASF has taken the Sustainability Measurement and Reporting System (SMRS) framework developed by the consortium a step further and made it more elaborate, with hotspot analysis that draws on interviews with suppliers for data; and eco-efficiency analysis which does a comparison between various environmental, social, economic and life cycle factors.