In the midst of a consistent challenge regarding how to quantify their efforts, a panel of sustainability professionals offered advice on how companies can engage their employees at this year’s Sustainable Brands conference in San Diego, Calif.
Titled “Employees: The Hidden Sustainable Brand Asset,” the panel was moderated by Saatchi & Saatchi S CEO Annie Longsworth and featured Bart Alexander, Chief Corporate Responsibility Officer of Molson Coors Brewing Co.; Meredith Raymond, Associate Director for Global Sustainability and Product Stewardship with Life Technologies; Randi Braunwalder, Environmental Programs Manager with HP; and Gwen Migita, Vice President for Sustainability and Community Affairs with Caesars Entertainment.
Braunwalder kicked off the discussion by sharing how HP started to engage its employees with the company’s sustainability efforts. Each worker receives four hours a month to volunteer at a cause of their choice.
HP has also initiated a national Speakers Bureau comprised of 110 employees who volunteer to represent HP at community events.
In 2009, the company introduced a new program to motivate sales teams to learn about sustainability and inform its customers about it. Named Eco Advocates, the program emphasized awareness through learning, Braunwalder said.
And it also formed its first virtual employee network group for the company's telecommuters in Melbourne.
"They have green goals, regular meetings and very successful exercises. And it fits well with their work days," Braunwalder said.
Photo of smiling colleagues provided by Yuri Arcurs via Shutterstock
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