Puma may soon be waving goodbye to leather.
Executive chairman Jochen Zeitz recently said that the company will soon have to give up using the material in its athletic shoes because of the ecological damage it does to the planet. Zeitz said in an interview with the Financial Times that Puma will "eventually" have to study possible leather alternative materials.
Zeitz said in the interview that the production and processing of leather are the biggest contributors to Puma's environmental footprint.
"We have to find alternative ways of producing our raw materials without asking nature to do it for us," the Financial Times quoted Zeitz as saying.
The German-based company's recent announcement is just the latest sign that the sports footwear industry is searching for ways to cut its leather dependency.
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