Puma may soon be waving goodbye to leather.
Executive chairman Jochen Zeitz recently said that the company will soon have to give up using the material in its athletic shoes because of the ecological damage it does to the planet. Zeitz said in an interview with the Financial Times that Puma will "eventually" have to study possible leather alternative materials.
Zeitz said in the interview that the production and processing of leather are the biggest contributors to Puma's environmental footprint.
"We have to find alternative ways of producing our raw materials without asking nature to do it for us," the Financial Times quoted Zeitz as saying.
The German-based company's recent announcement is just the latest sign that the sports footwear industry is searching for ways to cut its leather dependency.
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I would like to see a full
I would like to see a full life cycle analysis of the alternatives that Puma has. Petrochemicals will run out soon -how will plastics be derived? Deep water drilling for oil has issues -note the Gulf of Mexico incident.
Leather must be a by product of eating meat, and for my body is a much better product in terms of breathability and foot hygene than plastic.
If leather is being grown specifically for shoes then I agree this would have a footprint, but it still needs comparison with other sources.
Deine Meinung kann ich nicht
Deine Meinung kann ich nicht ganz teilen. Kannst du
den letzten Teil nochmal erklären?
This is a huge move on the
This is a huge move on the part of Puma, and further reinforces how far ahead of their competition they are on the front of corporate responsibility. It is important for us to understand why the company was able to come to such a decision: it all stems from their initiative to start accounting for their externalities by measuring, monetizing, and disclosing the damages that they cause on the environment. The resulting "environmental profit-and-loss statement" was far from a PR disaster (as many had predicted); rather, it allowed the company to see what must be done to move towards a more sustainable business process. To see the Corporation 2020 interview in which Jochen Zeitz discusses the company's decision to start measuring its impacts, go here: http://www.corp2020.com/ceo-interviews-inner.php?id=14
This is a huge move on the
This is a huge move on the part of Puma, and further reinforces how far ahead of their competition they are on the front of corporate responsibility. It is important for us to understand why the company was able to come to such a decision: it all stems from their initiative to start accounting for their externalities by measuring, monetizing, and disclosing the damages that they cause on the environment. The resulting "environmental profit-and-loss statement" was far from a PR disaster (as many had predicted); rather, it allowed the company to see what must be done to move towards a more sustainable business process. To see the Corporation 2020 interview in which Jochen Zeitz discusses the company's decision to start measuring its impacts, go here: http://www.corp2020.com/ceo-interviews-inner.php?id=14
This is a huge move on the
This is a huge move on the part of Puma, and further reinforces how far ahead of their competition they are on the front of corporate responsibility. It is important for us to understand why the company was able to come to such a decision: it all stems from their initiative to start accounting for their externalities by measuring, monetizing, and disclosing the damages that they cause on the environment. The resulting "environmental profit-and-loss statement" was far from a PR disaster (as many had predicted); rather, it allowed the company to see what must be done to move towards a more sustainable business process. To see the Corporation 2020 interview in which Jochen Zeitz discusses the company's decision to start measuring its impacts, go here: http://www.corp2020.com/ceo-interviews-inner.php?id=14
I think that's a great idea
I think that's a great idea and a huge example coming from a big company like Puma. Hopefully most brands do this and help the planet while still having their sales.