Naked Juice says it doesn’t use ingredients produced using biotechnology as a matter of principle.
Silk, the company that put soymilk on supermarket shelves, says:
We’re proud to participate in the a nonprofit, multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices.
Cascadian Farm (“We were organic before organic was a trend”) assures consumers that “you can know when you see the 'certified organic' USDA seal on the front of our package that GMO crops have not been used.”
You’ll hear much the same from Kashi (“seven of our foods are now officially Non-GMO Project Verified") and Honest Tea, which says:
Honest Tea doesn’t use any Genetically Modified Organisms (GMOS) and supports the idea that more transparent labeling will help consumers make clear choices.
The thing is, each of these upstart brands, which tout their commitment to natural or organic product, and to transparency, is owned by a big food conglomerate that opposes GMO labeling.
Think of it this way: Naked Juice (PepsiCo.), Silk (Dean Foods), Cascadian Farm (General Mills), Kashi (Kellogg) and Honest Tea (Coca-Cola) are like kids who don’t agree with their parents.
Next page: Family arguments with big consequences for shoppers